Directors’ Dealings

Publication of inside information according to Article 17 MAR

Shelly Group announces preliminary consolidated sales revenues 9M 2025

Sofia / Munich, 7 October 2025 – Shelly Group SE (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), according to preliminary data, has achieved an increase in consolidated sales revenues with Shelly devices and related services of around 34.5% to c. EUR 87.4 million (c. BGN 170.9 million) in 9M 2025 compared to the prior-year period. As such, the increase in sales revenues exceeded expectations.

The Company will officially disclose unaudited consolidated financials for 9M 2025 on 12 November 2025 after the close of trading.

Note: EUR/BGN exchange rate fixed at EUR 1 = BGN 1.95583.

For further information, please visit corporate.shelly.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar Gospodinov
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
52.0000 EUR	52,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
52.0000 EUR	52,000.0000 EUR

e) Date of the transaction

24/09/2025; UTC+3

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar Gospodinov
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
52.6000 EUR	3,997.6000 EUR
52.0000 EUR	52,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
52.0424 EUR	55,997.6000 EUR

e) Date of the transaction

24/09/2025; UTC+2

f) Place of the transaction

Name:	Xetra
MIC:	XETR

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Amendment

Initial notification contained a wrong date of transaction.

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
49.00 EUR	490.00 EUR
49.00 EUR	3,675.00 EUR
49.10 EUR	4,910.00 EUR
49.10 EUR	4,910.00 EUR
49.10 EUR	24,550.00 EUR
49.20 EUR	29,520.00 EUR
49.00 EUR	49,000.00 EUR
49.00 EUR	49,000.00 EUR
49.00 EUR	267,344.00 EUR
49.00 EUR	98.00 EUR
49.00 EUR	490.00 EUR
49.00 EUR	735.00 EUR
49.00 EUR	1,470.00 EUR
49.00 EUR	1,960.00 EUR
49.00 EUR	1,960.00 EUR
49.00 EUR	2,450.00 EUR
49.00 EUR	6,321.00 EUR
49.00 EUR	9,800.00 EUR
49.00 EUR	17,150.00 EUR
49.00 EUR	29,400.00 EUR
49.00 EUR	45,325.00 EUR
49.00 EUR	122,500.00 EUR
48.10 EUR	481.00 EUR
48.10 EUR	625.30 EUR
48.70 EUR	243.50 EUR
48.10 EUR	1,154.40 EUR
48.10 EUR	1,394.90 EUR
48.10 EUR	2,405.00 EUR
48.20 EUR	4,820.00 EUR
48.50 EUR	4,850.00 EUR
48.10 EUR	9,620.00 EUR
48.10 EUR	14,045.20 EUR
48.10 EUR	14,430.00 EUR
48.60 EUR	24,300.00 EUR
50.40 EUR	453.60 EUR
48.10 EUR	962.00 EUR
50.20 EUR	1,757.00 EUR
49.00 EUR	2,450.00 EUR
48.10 EUR	9,620.00 EUR
48.10 EUR	18,614.70 EUR
48.20 EUR	24,100.00 EUR
48.00 EUR	528.00 EUR
48.30 EUR	241.50 EUR
48.20 EUR	2,410.00 EUR
48.20 EUR	2,410.00 EUR
48.00 EUR	4,032.00 EUR
48.00 EUR	4,800.00 EUR
48.10 EUR	9,620.00 EUR
48.20 EUR	9,640.00 EUR
50.00 EUR	25,000.00 EUR
48.20 EUR	134,960.00 EUR
48.00 EUR	2,400,000.00 EUR
48.00 EUR	2,400,000.00 EUR
48.00 EUR	5,329,872.00 EUR
48.00 EUR	96.00 EUR
48.00 EUR	480.00 EUR
48.00 EUR	576.00 EUR
48.00 EUR	864.00 EUR
48.00 EUR	1,296.00 EUR
48.00 EUR	1,440.00 EUR
48.00 EUR	1,680.00 EUR
48.00 EUR	1,920.00 EUR
48.00 EUR	2,880.00 EUR
48.00 EUR	4,128.00 EUR
48.00 EUR	4,800.00 EUR
48.00 EUR	4,800.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	19,200.00 EUR
48.00 EUR	24,000.00 EUR
48.00 EUR	24,000.00 EUR
48.00 EUR	48,000.00 EUR
48.00 EUR	96,000.00 EUR
52.00 EUR	208.00 EUR
52.20 EUR	261.00 EUR
53.40 EUR	267.00 EUR
52.40 EUR	314.40 EUR
52.60 EUR	473.40 EUR
52.80 EUR	475.20 EUR
53.20 EUR	478.80 EUR
53.00 EUR	530.00 EUR
53.20 EUR	532.00 EUR
52.00 EUR	624.00 EUR
52.40 EUR	733.60 EUR
53.20 EUR	798.00 EUR
52.00 EUR	832.00 EUR
52.00 EUR	1,040.00 EUR
52.00 EUR	1,040.00 EUR
52.20 EUR	1,044.00 EUR
52.20 EUR	1,044.00 EUR
52.60 EUR	1,052.00 EUR
53.20 EUR	1,064.00 EUR
52.20 EUR	1,096.20 EUR
52.00 EUR	1,196.00 EUR
53.00 EUR	1,325.00 EUR
52.00 EUR	1,404.00 EUR
52.00 EUR	1,456.00 EUR
52.40 EUR	1,572.00 EUR
52.20 EUR	2,244.60 EUR
52.20 EUR	5,220.00 EUR
52.40 EUR	5,240.00 EUR
52.60 EUR	5,260.00 EUR
53.20 EUR	5,320.00 EUR
51.60 EUR	7,740.00 EUR
52.40 EUR	7,860.00 EUR
51.80 EUR	10,360.00 EUR
52.20 EUR	10,440.00 EUR

d) Aggregated information

Price	Aggregated volume
48.0953 EUR	11,569,603.3000 EUR

e) Date of the transaction

19/09/2025; UTC+3

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetlin
Last name(s):	Todorov

2. Reason for the notification

a) Position / status

Position:

Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
48.5000 EUR	9,700,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
48.5000 EUR	9,700,000.0000 EUR

e) Date of the transaction

18/09/2025; UTC+3

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetlin
Last name(s):	Todorov

2. Reason for the notification

a) Position / status

Position:

Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
48.5000 EUR	48,500.0000 EUR
48.5000 EUR	48,500.0000 EUR
48.5000 EUR	1,843,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
48.5000 EUR	1,940,000.0000 EUR

e) Date of the transaction

23/09/2025; UTC+3

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
49.00 EUR	490.00 EUR
49.00 EUR	3,675.00 EUR
49.10 EUR	4,910.00 EUR
49.10 EUR	4,910.00 EUR
49.10 EUR	24,550.00 EUR
49.20 EUR	29,520.00 EUR
49.00 EUR	49,000.00 EUR
49.00 EUR	49,000.00 EUR
49.00 EUR	267,344.00 EUR
49.00 EUR	98.00 EUR
49.00 EUR	490.00 EUR
49.00 EUR	735.00 EUR
49.00 EUR	1,470.00 EUR
49.00 EUR	1,960.00 EUR
49.00 EUR	1,960.00 EUR
49.00 EUR	2,450.00 EUR
49.00 EUR	6,321.00 EUR
49.00 EUR	9,800.00 EUR
49.00 EUR	17,150.00 EUR
49.00 EUR	29,400.00 EUR
49.00 EUR	45,325.00 EUR
49.00 EUR	122,500.00 EUR
48.10 EUR	481.00 EUR
48.10 EUR	625.30 EUR
48.70 EUR	243.50 EUR
48.10 EUR	1,154.40 EUR
48.10 EUR	1,394.90 EUR
48.10 EUR	2,405.00 EUR
48.20 EUR	4,820.00 EUR
48.50 EUR	4,850.00 EUR
48.10 EUR	9,620.00 EUR
48.10 EUR	14,045.20 EUR
48.10 EUR	14,430.00 EUR
48.60 EUR	24,300.00 EUR
50.40 EUR	453.60 EUR
48.10 EUR	962.00 EUR
50.20 EUR	1,757.00 EUR
49.00 EUR	2,450.00 EUR
48.10 EUR	9,620.00 EUR
48.10 EUR	18,614.70 EUR
48.20 EUR	24,100.00 EUR
48.00 EUR	528.00 EUR
48.30 EUR	241.50 EUR
48.20 EUR	2,410.00 EUR
48.20 EUR	2,410.00 EUR
48.00 EUR	4,032.00 EUR
48.00 EUR	4,800.00 EUR
48.10 EUR	9,620.00 EUR
48.20 EUR	9,640.00 EUR
50.00 EUR	25,000.00 EUR
48.20 EUR	134,960.00 EUR
48.00 EUR	2,400,000.00 EUR
48.00 EUR	2,400,000.00 EUR
48.00 EUR	5,329,872.00 EUR
48.00 EUR	96.00 EUR
48.00 EUR	480.00 EUR
48.00 EUR	576.00 EUR
48.00 EUR	864.00 EUR
48.00 EUR	1,296.00 EUR
48.00 EUR	1,440.00 EUR
48.00 EUR	1,680.00 EUR
48.00 EUR	1,920.00 EUR
48.00 EUR	2,880.00 EUR
48.00 EUR	4,128.00 EUR
48.00 EUR	4,800.00 EUR
48.00 EUR	4,800.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	19,200.00 EUR
48.00 EUR	24,000.00 EUR
48.00 EUR	24,000.00 EUR
48.00 EUR	48,000.00 EUR
48.00 EUR	96,000.00 EUR
52.00 EUR	208.00 EUR
52.20 EUR	261.00 EUR
53.40 EUR	267.00 EUR
52.40 EUR	314.40 EUR
52.60 EUR	473.40 EUR
52.80 EUR	475.20 EUR
53.20 EUR	478.80 EUR
53.00 EUR	530.00 EUR
53.20 EUR	532.00 EUR
52.00 EUR	624.00 EUR
52.40 EUR	733.60 EUR
53.20 EUR	798.00 EUR
52.00 EUR	832.00 EUR
52.00 EUR	1,040.00 EUR
52.00 EUR	1,040.00 EUR
52.20 EUR	1,044.00 EUR
52.20 EUR	1,044.00 EUR
52.60 EUR	1,052.00 EUR
53.20 EUR	1,064.00 EUR
52.20 EUR	1,096.20 EUR
52.00 EUR	1,196.00 EUR
53.00 EUR	1,325.00 EUR
52.00 EUR	1,404.00 EUR
52.00 EUR	1,456.00 EUR
52.40 EUR	1,572.00 EUR
52.20 EUR	2,244.60 EUR
52.20 EUR	5,220.00 EUR
52.40 EUR	5,240.00 EUR
52.60 EUR	5,260.00 EUR
53.20 EUR	5,320.00 EUR
51.60 EUR	7,740.00 EUR
52.40 EUR	7,860.00 EUR
51.80 EUR	10,360.00 EUR
52.20 EUR	10,440.00 EUR

d) Aggregated information

Price	Aggregated volume
48.0953 EUR	11,569,603.3000 EUR

e) Date of the transaction

23/09/2025; UTC+3

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

Shelly Group SE: Berenberg Initiates Coverage with “Buy” Recommendation and Price Target of EUR 70.00 – Upside Potential of 22.8%

Sofia / Munich, 2  September 2025 – Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, is now covered by the renowned Hamburg-based private bank Joh. Berenberg, Gossler & Co. KG. In its initiation report, the analysts issue a “Buy” recommendation with a price target of EUR 70.00. This implies an upside potential of 22.8% compared to the Xetra closing price of EUR 57.00 on 1 September 2025.

The analysts particularly highlight Shelly Group’s strong market positioning, which benefits from an attractive price-performance ratio and a broad product portfolio in the structurally growing home and building automation market. They also emphasize the Company’s entry into the professional segment, which accounts for around 70% of the overall market and therefore offers significant growth potential. In addition, the analysts positively assess Shelly Group’s strong innovative capabilities and compelling product roadmap, as these not only support the Company’s future business development but, in their view, could also make Shelly Group increasingly attractive to both strategic and financial investors.

About Berenberg

Founded in 1590, Berenberg is today one of Europe’s leading private banks with business divisions in Wealth and Asset Management, Investment Banking, and Corporate Banking. The Hamburg-based bank is managed by personally liable partners and maintains a strong presence in the financial centers of Frankfurt, London, and New York.

About Shelly Group

Shelly Group SE develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset-light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria, Poland, and Slovenia as well as in the USA and China, the Shelly Group is globally present.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

Shelly Group: Strong H1 2025 underscores sustainable growth trajectory
 

• Group revenue increases by 29.3% to EUR 54.0 million (BGN 105.6 million)
• EBIT up 12.2% to EUR 12.2 million (BGN 23.8 million)
• EBIT margin of 22.6% in line with expectations – EBIT margin adjusted for FX effects in connection with revaluation of prepayments at 25.4%
• Group net result rises by 10.1% to EUR 10.2 million (BGN 19.9 million)
• Strong free cash flow of EUR 4.1 million (BGN 8.0 million) driven by further improvement in working capital position driven by optimized procurement, lower inventory levels and stricter receivables management – corresponding to improvement of EUR 5.7 million y-o-y
• Shelly Cloud user base grows to around 2.3 million (31 December 2024: 1.9 million)
• 2025 guidance confirmed: Revenue growth to between EUR 145 million and EUR 155 million (BGN 284 million to BGN 303 million) and increase in EBIT to between EUR 35 million and EUR 40 million (BGN 68 million to BGN 78 million)

Sofia / Munich, 15 August 2025 – Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, again recorded profitable growth above the industry average in H1 2025. The Company continued to expand its distribution channels and geographic presence, broaden its product and service portfolio, and increase the share of sales to professional users. Here, the number of members in the professional installer network has more than doubled to over 2,400 (31 December 2024: 900). With revenue trends above market average across all sales regions, the German-speaking countries remained the strongest growth contributor, up 20.5% to EUR 25.9 million (BGN 50.7 million). The international expansion of distribution structures continued to accelerate, with particularly strong growth in Italy and Scandinavia. Rest of Europe grew by 31.6%, while rest of world rocketed by 83.7%.

Group figures (unaudited)

in EUR million	6M/25	6M/24	∆
Group revenue	54.0	41.6	29.3%
EBIT	12.2	10.9	12.2%
EBIT margin	22.6%	26.0%	-13.2%
Group net result	10.2	9.3	10.1%
Equity ratio	81.0%	82.3%	-1.6%
Operating cash flow	6.2	-0.7	n/a
Free cash flow	4.1	-1.6	n/a
Cash and cash equivalents	18.6	14.0	32.9%

Note: The comparisons of equity ratio and cash and cash equivalents refer to the reporting dates 30 June 2025 and 31 December 2024. The figures for the six-month period 2025 are unaudited. Rounding differences may occur.

Shelly Group increased group revenue by 29.3% to EUR 54.0 million (BGN 105.6 million) in the first six months of 2025, exceeding its own expectations. Earnings before interest and taxes (EBIT) grew by 12.2% to EUR 12.2 million (BGN 23.8 million). The EBIT margin was in line with expectations at 22.6% (6M 2024: 26.0%). The EBIT margin adjusted for exchange rate effects in connection with the revaluation of advance payments was 25.4%, in line with the target for the year as a whole. Here, advance payments made were revalued based on current FX rates when the ordered goods were delivered. A reversal of the effects is expected in H2 2025 as a result of adverse exchange rate movements relating to goods ordered. Group net result rose by 10.1% to EUR 10.2 million (BGN 19.9 million).

With an equity ratio of 81.0% as of 30 June 2025, Shelly Group has a solid balance sheet (31 December 2024: 82.3%), supported by the contribution of the net result to equity.

In H1 2025, operating cash flow amounted to EUR 6.2 million (BGN 12.0 million), driven by the positive net result and a further improvement in working capital through optimized procurement, lower inventory levels and stricter receivables management. As a result, cash and cash equivalents increased to EUR 18.6 million (BGN 36.4 million) as of 30 June 2025, compared to EUR 14.0 million (BGN 27.4 million) at year-end 2024. Shelly Group thus maintains a strong capital and financial structure for continued growth.

2025 guidance confirmed

For the current 2025 financial year, the Board of Directors continues to expect revenue growth to between EUR 145 million and EUR 155 million (BGN 284 million to BGN 303 million) and an increase in EBIT to between EUR 35 million and EUR 40 million (BGN 68 million to BGN 78 million). In the previous 2024 financial year, revenue amounted to EUR 106.7 million (BGN 208.7 million) and EBIT to EUR 25.7 million (BGN 50.3 million).

Wolfgang Kirsch, Co-CEO of Shelly Group, on business performance: “In H1 2025, we have successfully continued our profitable growth story and further strengthened our market position. The expansion of our international distribution network, the growing share of professional users, and our focused efficiency improvements are contributing significantly to our positive business development. Moreover, we have seen a significant increase in the number of addressable customers and a sharp rise in premium app users. The disproportionately strong growth in cloud activations compared to the revenue generated by our products indicates that our products are actually being sold to users and are not remaining in the distribution channels – a good sign for a positive second half of the year. Based on the sustained strong momentum in all regions, we are confident about the rest of the year and confirm our forecast.”

Earnings Call:

Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch will comment on the unaudited consolidated figures for H1 2025 in a webcast presentation today at 09.00 CEST (10.00 EEST). The webcast/call will be held in English.

Please register to participate in the webcast/call at:

Shelly Group – Earnings Call Unaudited H1 2025.

The unaudited six-month report is available under Publications/Financial Results on the Company’s website at corporate.shelly.com.

Note: The EUR/BGN exchange rate is fixed at EUR 1 = BGN 1.95583.

About Shelly Group

Shelly Group SE develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset-light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria, Poland, and Slovenia as well as in the USA and China, the Shelly Group is globally present.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

Shelly Group: Invitation to unaudited 6M 2025 earnings webcast/call on 15 August 2025

Sofia / Munich, 31 July 2025 – Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, cordially invites investors and analysts to an earnings webcast/call with Management Board members on 15 August 2025, 09.00 CEST (10.00 EEST) on the publication of unaudited 6M 2025 consolidated results which will take place on the same day.

The 6M 2025 unaudited consolidated results will be announced on 15 August 2025 before the start of trading.

Earnings Call:

Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch will comment on the unaudited consolidated 6M 2025 results by means of a webcast presentation. The webcast/call will be held in English.

Please register to participate in the webcast/call at:
Shelly Group – Earnings Call 6M 2025.

About Shelly Group

Shelly Group SE develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset-light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria, Slovenia, and Poland as well as in the USA and China, the Shelly Group is globally present.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

Shelly Group Expands Market Share in the Growing Smart Energy Sector – First Co-Branded Products with Market Leader EcoFlow Strengthen Platform Strategy

Sofia / Munich, 25 July 2025 – Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, has introduced its first co-branded products in cooperation with global energy and solar technology company EcoFlow. The two devices – the Shelly Plug S Gen3 (plug-and-play smart outlet) as an entry-level model and the Shelly Pro 3EM, a professional-grade energy meter – carry both company logos and are fully integrated into EcoFlow’s software platforms in addition to the Shelly app.

The co-branded devices are distributed globally by EcoFlow, both as standalone accessories and as integrated components of complete solar systems. Bidirectional integration enables seamless, cross-system management of energy consumption, storage, and generation – independent of manufacturer boundaries.

With this product launch, Shelly Group is tapping into a new, scalable growth opportunity in the original equipment manufacturer (OEM) segment. The Company is responding to rising demand for fully integrated, decentralized energy solutions and reinforcing its position as a technology platform for Internet of Things (IoT) and smart building applications. As a recognized technology leader in the field of smart energy management, Shelly is already recommended by over 30 manufacturers of solar systems, balcony power plants, and energy storage solutions – often as the exclusive compatible energy management system. Integrating EcoFlow devices into the Shelly app and vice versa allows households to manage their entire energy infrastructure with greater convenience and reliability.

Wolfgang Kirsch, Co-CEO of Shelly Group: “With EcoFlow, we have gained a technologically strong partner who shares our vision of intelligent, connected energy management. This joint product line demonstrates how deeply Shelly solutions are already embedded in modern solar systems and underscores our role as a platform technology. Co-branding is not just about visibility – it reflects real technological partnership and growing market acceptance. We expect further collaborations with solar manufacturers to follow.”

EcoFlow is a global technology company specializing in the development and production of portable power stations, solar generators, and mobile off-grid energy solutions. Founded in 2017, EcoFlow is among the world’s leading providers of mobile energy storage solutions for both residential and commercial use. The company is headquartered in Shenzhen, China, with subsidiaries in the United States, Europe, and Japan.

Publication of the half-year report 2025 and webcast/earnings call on 15 August 2025

For organizational reasons, the publication of the unaudited 6M 2025 consolidated results will take place on 15 August 2025 before the start of trading.

The Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch will explain the unaudited consolidated results for 6M 2025 in a webcast presentation on the same day at 09.00 CEST (10.00 CEST). The webcast/call will be held in English.

Please register to participate in the webcast/call at:

Shelly Group – Earnings Call 6M 2025.

For further information, please visit corporate.shelly.com.

About Shelly Group

Shelly Group SE develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset-light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria, Slovenia, and Poland as well as in the USA and China, the Shelly Group is globally present.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Christoph
Last name(s):	Vilanek

2. Reason for the notification

a) Position / status

Position:

Chairman of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
49.20000 EUR	73,800.0000 EUR

d) Aggregated information

Price	Aggregated volume
49.2000 EUR	73,800.0000 EUR

e) Date of the transaction

15/07/2025; UTC+2

f) Place of the transaction

Name:	Munich Stock Exchange
MIC:	XMUN

Publication of inside information according to Article 17 MAR

Shelly Group announces preliminary consolidated sales revenues H1 2025

Sofia / Munich, 8 Juli 2025 – Shelly Group SE (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), according to preliminary data has achieved an increase in consolidated sales revenues with Shelly devices and related services of around 29% to c. EUR 53.9 million (c. BGN 105.4 million) in H1 2025 compared to the previous year. As such, the increase in sales revenues for H1 2025 was in line with expectations.

In view of the increasing sales revenues in the United States, but the still low share of US business in Group sales revenues, the Company still expects the ongoing tariffs disputes to have only an insignificant impact on the sales and earnings situation.

The Company will officially disclose unaudited consolidated financials for H1 2025 on 13 August 2025 after the close of trading.

Note: EUR/BGN exchange rate fixed at EUR 1 = BGN 1.95583.

For further information, please visit corporate.shelly.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Shelly Group announces terms of dividend payment

Sofia / Munich, 25 June 2025 – Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, today announced that the Board of Directors, in execution of the resolution of the General Meeting of Shareholders of 2 June 2025 on dividend distribution, has determined the following payment terms:

Initial payment date – 7 July 2025

Final date of payment – 7 July 2026

The dividend payment will be made through the Central Depository AD and in accordance with the requirements of the Public Offering of Securities Act and Ordinance 8 dated 12 November 2003 about the Central Depository, issued by the FSC. For the shareholders whose securities accounts are in Register A of the Central Depository /personal accounts/ the dividend will be paid through the branches of DSK Bank AD. For shareholders whose securities accounts are in Register B of the Central Depository /client sub-account with an investment intermediary/ the dividend will be paid through the respective investment intermediary with the assistance of the Central Depository.

After the expiry of the dividend payment term, within the five-year limitation period, any shareholder who has not received his/her dividend will be able to receive it from the Company in cash or by bank transfer after an explicit request for this, sent to Shelly Group SE. Unreceived and unclaimed dividends after the expiry of the five-year limitation period shall be credited to the Company’s Reserve Fund.

For further information, please visit corporate.shelly.com.

About Shelly Group

Shelly Group SE develops, designs and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smart phones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset-light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria, Slovenia and Poland as well as in the USA and China, the Shelly Group is globally present.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Subscription of shares in public offering procedure for employees of Shelly Group SE and its subsidiaries.

c) Price(s) and volume(s)

Price(s)	Volume(s)
0.5100 EUR	1,433.6600 EUR

d) Aggregated information

Price	Aggregated volume
0.5100 EUR	1,433.6600 EUR

e) Date of the transaction

16/06/2025; UTC+2

f) Place of the transaction

Outside a trading venue

Shelly Group Expects Record Year with Over 10 Million Newly Registered Devices – Open Architecture of Shelly Cloud Driving Growth
 

• Growing relevance in the international smart home market – approximately 26,000 newly activated Shelly devices per day
• Shelly Cloud as a central control hub – more than 17,000 daily activations via Shelly Cloud and over 2,500 new Shelly Cloud accounts per day
• High interoperability as a competitive advantage – more than 9,000 daily connections to third-party clouds and around 600 integrations of external systems into Shelly Cloud
• Strong scaling of user base – more than 3,000 new Shelly Smart Homes added every day

Sofia / Munich, 17 June 2025 – Shelly Group (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, continues to experience strong demand in the current 2025 financial year. Since the beginning of the year, an average of approximately 26,000 new Shelly devices have been activated each day – including over 17,000 via the Shelly Cloud and more than 9,000 via third-party cloud solutions. This equates to more than 3,000 households per day adopting Shelly’s IoT and smart building solutions, highlighting the growing importance of Shelly Cloud as an integral part of the global IoT infrastructure.

For the first time in the Company’s history, Shelly Group is on track to register over 10 million new devices in a single year. By comparison, by the end of 2023, the Company had registered approximately 10 million devices total since launching in 2018.

A key differentiator in the competitive smart home market is the open architecture of the Shelly platform. In addition to mainstream third-party clouds like Alexa, Google Home, or Samsung SmartThings, Shelly devices are compatible with over 200 additional smart home apps. At the same time, a growing number of users are choosing the Shelly app as their central smart home control interface.

Shelly Cloud usage metrics continue to rise dynamically: from January to May 2025, an average of more than 2,500 new Shelly Cloud accounts were registered daily. In addition, nearly 600 integrations of external systems were performed each day – a clear signal of the increasing attractiveness and flexibility of the Shelly ecosystem.

Dimitar Dimitrov, Co-CEO of Shelly Group: “In 2023, we passed the mark of 10 million devices sold since the launch of our first Shelly products – now we are on track to reach the same figure within a single year. This development reflects not only the international demand for our solutions but also the scalability of our technology platform. Our open system architecture enables high integration density and meets the needs of both tech-savvy consumers and professional users. Together with our active developer community, it is a key driver of innovation, reach, and long-term growth.”

Wolfgang Kirsch, Co-CEO of Shelly Group: “Shelly Cloud is not only the technological backbone of our offering, but also a crucial lever for scaling our business model. The steadily increasing number of connected devices per day and the growing adoption by third-party providers underscore the market potential of our open platform approach. This enables us to unlock additional revenue streams, such as cloud services or licensing models, while also boosting customer loyalty and long-term engagement with our solutions. As a result, Shelly Cloud is becoming a strategic growth driver – both in terms of our operational performance and Shelly Group’s positioning in the global market.”

About Shelly Group

Shelly Group SE develops, designs and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smart phones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria, Slovenia and Poland as well as in the USA and China, the Shelly Group is globally present.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

Shelly Group scales production for accelerated growth

Sofia / Munich, 3 June 2025 – Shelly Group (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, continues to accelerate its expansion at full throttle. As part of its dynamic growth, the Company is significantly increasing the production capacity of its main manufacturing partner and ensuring the next growth spurt is operationally fully supported. The significantly increased capacity provides the basis for accelerated growth in the coming years and underlines the Shelly Group’s aspiration to provide technologically leading products flexibly and in large quantities worldwide.

The production capacity of the principal plant in China is currently around 800,000 units per month. From the second half of 2025, production capacity is to be almost doubled to 1.5 million units per month. A further increase to up to two million units per month is planned for 2026. The additional production capacities will enable a potential sales contribution of up to more than EUR 100 million per year. The costs for the capacity expansion will be borne in full by the Chinese contract manufacturer. By expanding at an early stage and with foresight, the Shelly Group is opening up the scope to further accelerate growth in line with the strongly increasing demand and ongoing international expansion.

Wolfgang Kirsch, Co-CEO of Shelly Group: “More than doubling our production capacity in less than two years is far more than an operational achievement – it is a clear commitment to our ambition to reach the next level of growth. It goes without saying that we are also committed to our medium-term goals up to 2026. We are creating the conditions to further increase our targets and at the same time react flexibly to additional demand. This decision shows the determination with which we are implementing our long-term growth strategy.”

About Shelly Group

Shelly Group SE develops, designs and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smart phones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria, Slovenia and Poland as well as in the USA and China, the Shelly Group is globally present.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

Shelly Group SE: Annual General Meeting approves dividend of EUR 0.13 per share – high level of approval on all agenda items

 Sofia / Munich, 2 June 2025 – The Annual General Meeting of Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, today adopted the proposal of the Board of Directors and approved a gross dividend of EUR 0.13 per share. А total of approximately EUR 2.3 million will be distributed from the retained earnings within 60 days of the date of the Annual General Meeting. The initial and final term of payment will be determined additionally by the Board of Directors, as per delegation of the Annual General Meeting.

All resolutions proposed under the agenda items received high approval at the Annual General Meeting. The members of the Board of Directors were discharged by the shareholders for the past financial year. The voting participation at the Annual General Meeting was around 70%.

About Shelly Group

Shelly Group SE develops, designs and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smart phones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria, Slovenia and Poland as well as in the USA and China, the Shelly Group is globally present.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Name and legal form:

Unikom Consult Ltd.

2. Reason for the notification

a) Position / status

Person closely associated with:
Title:
First name:	Nikolay
Last name(s):	Martinov
Position:	Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
46.2000 EUR	4,620.0000 EUR
46.0000 EUR	1,610.0000 EUR
46.0000 EUR	690.0000 EUR
46.0000 EUR	3,680.0000 EUR
46.0000 EUR	2,300.0000 EUR
46.0000 EUR	2,300.0000 EUR
46.0000 EUR	276.0000 EUR
46.0000 EUR	1,840.0000 EUR
46.3000 EUR	185.2000 EUR
46.5000 EUR	930.0000 EUR
46.2000 EUR	277.2000 EUR
46.2000 EUR	2,772.0000 EUR
46.2000 EUR	8,500.8000 EUR
46.2000 EUR	11,550.0000 EUR
46.1000 EUR	4,610.0000 EUR

d) Aggregated information

Price	Aggregated volume
46.1412 EUR	46,141.2000 EUR

e) Date of the transaction

27/05/2025; UTC+2

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

Shelly Group off to a strong start in financial year 2025 – Growth slightly above expectations
 

• Group revenue increases by 28.9% to EUR 26.5 million (BGN 51.8 million)
• EBIT up 23.0% to EUR 6.7 million (BGN 13.0 million) – EBIT margin of 25.2% above medium-term plan
• Consolidated net profit rises by 23.6% to EUR 5.6 million (BGN 11.0 million)
• Further improvement in working capital position driven by optimized procurement, lower inventory levels and stricter receivables management
• Shelly Cloud user base grows to over 2.0 million (31 December 2024: 1.9 million)
• 2025 guidance confirmed: Revenue growth to between EUR 145 million and EUR 155 million (BGN 284 million to BGN 303 million) and increase in EBIT to between EUR 35 million and EUR 40 million (BGN 68 million to BGN 78 million)

Sofia / Munich, 14 May 2025 – Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, again recorded profitable growth above the industry average in 3M 2025. The company continued to expand its distribution channels and geographic presence, broaden its product and service portfolio, and increase the share of sales to professional users. With revenue trends above market average across all sales regions, the German-speaking countries remained the strongest growth contributor, up 19.1% to EUR 12.8 million (BGN 25.0 million), although momentum eased somewhat due to ongoing macroeconomic headwinds. Nevertheless, the medium-term outlook remains promising. The international expansion of distribution structures continued to accelerate, with particularly strong growth in Italy and Scandinavia. Rest of Europe grew by 41.0%, while rest of world increased by 34.6%.

Group figures (unaudited)

in EUR million	3M/25	3M/24	∆
Group revenues	26.5	20.5	28.9%
EBIT	6.7	5.4	23.0%
EBIT margin	25.2%	26.4%	-4.5%
Group net result	5.6	4.6	23.6%
Equity ratio	86.2	82.3%	4.7%
Operating cash flow	4.1	0.2	> 1,000%
Cash and cash equivalents	16.7	14.0	19.3%

Note: The comparison of equity ratio and cash and cash equivalents refers to the reporting dates 31 March 2025 and 31 December 2024. The figures for the three-month period 2025 are unaudited. Rounding differences may occur.

Shelly Group increased group revenue by 28.9% to EUR 26.5 million (BGN 51.8 million) in the first three months of 2025, slightly exceeding its own expectations. Earnings before interest and taxes (EBIT) grew by 23.0% to EUR 6.7 million (BGN 13.0 million). The EBIT margin remained at a high level of 25.2% (3M 2024: 26.4%) and above the medium-term target of 25%. Group net result rose by 23.6% to EUR 5.6 million (BGN 11.0 million).

With an equity ratio of 86.2% as of 31 March 2025, Shelly Group has a solid balance sheet (31 December 2024: 82.3%), supported by the contribution of the net result to equity.

In 3M 2025, operating cash flow amounted to EUR 4.1 million (BGN 8.0 million), driven by the positive net result and a further improvement in working capital through optimized procurement, lower inventory levels and stricter receivables management. As a result, cash and cash equivalents increased to EUR 16.7 million (BGN 32.7 million) as of 31 March 2025, compared to EUR 14.0 million (BGN 27.3 million) at year-end 2024. Shelly Group thus maintains a strong capital and financial structure for continued growth.

2025 guidance confirmed

For the current 2025 financial year, the Board of Directors continues to expect revenue growth to between EUR 145 million and EUR 155 million (BGN 284 million to BGN 303 million) and an increase in EBIT to between EUR 35 million and EUR 40 million (BGN 68 million to BGN 78 million). In the previous 2024 financial year, revenue amounted to EUR 106.7 million (BGN 208.7 million) and EBIT to EUR 25.7 million (BGN 50.3 million).

Wolfgang Kirsch, Co-CEO of Shelly Group, on business performance: “We made a successful start to the 2025 financial year. The positive development across all regions, the strong demand for our products and the continued diversification of our sales markets from DIY to professional users underline the strength of our strategy and give us momentum for the coming quarters. Particularly encouraging is the stronger-than-expected increase in the number of Premium App users. In addition, our measures to optimize working capital are increasingly showing effect. Against the backdrop of macroeconomic and industry-specific challenges, we are confident about the remainder of the year, during which we expect to once again outperform the market. We confirm our guidance for 2025 as well as our medium-term targets for 2026.“

Earnings Call:

Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch will comment on the unaudited consolidated figures for 3M 2025 in a webcast presentation on 15 May 2025, at 09.00 CEST (10.00 EEST). The webcast/call will be held in English.

Please register to participate in the webcast/call at:

Shelly Group – Earnings Call Unaudited 3M 2025.

The unaudited three-month report is available under Publications/Financial Results on the Company’s website at

Note: The EUR/BGN exchange rate is fixed at EUR 1 = BGN 1.95583.

About Shelly Group

Shelly Group SE develops, designs and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smart phones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria and Slovenia as well as in the USA and China, the Shelly Group is globally present.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

Shelly Group: Invitation to unaudited 3M 2025 earnings webcast/call on 15 May 2025

Sofia / Munich, 12 May 2025 – Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, cordially invites investors and analysts to the earnings webcast/call on the unaudited 3M 2025 consolidated results with Management Board members on 15 May 2025, 09.00 CEST (10.00 EEST).

The 3M 2025 unaudited consolidated results will be announced on 14 May 2025 after the close of trading.

Earnings Call:

Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch will comment on the unaudited consolidated 3M 2025 results by means of a webcast presentation. The webcast/call will be held in English.

Please register to participate in the webcast/call at:
Shelly Group – Earnings Call 3M 2025.

About Shelly Group

Shelly Group SE develops, designs and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smart phones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria and Slovenia as well as in the USA and China, the Shelly Group is globally present.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

Shelly Group SE expands into growth market Poland – Renowned industry expert Adam Krużyński as Country Manager
 

• Polish smart home market expected to grow by an average of 10% to 12% annually until 2027
• Positive macroeconomic conditions – GDP growth of 3.5% forecast for 2025
• Market entry pays off in terms of corporate strategy – sustainable development of local structures and sales potential expected from 2026 onwards

Sofia / Munich, 7 May 2025 – Shelly Group SE (Ticker: SLYG / ISIN: BG1100003166), a provider of IoT and smart building solutions headquartered in Sofia, Bulgaria, is accelerating its geographic expansion by establishing a subsidiary in Poland. This market entry follows the Company’s strategy to further drive growth by expanding its market position in key geographic regions. The expansion into the Polish market takes place in an environment of economic dynamism and technological optimism – an ideal time to benefit from the rapidly growing demand for smart home automation solutions.

Wolfgang Kirsch, Co-CEO of Shelly Group SE: “Poland is a central component of our geographic expansion strategy. The country is not only experiencing sustained economic growth, but also a sharp increase in demand for intelligent automation solutions – ideal conditions for our products. With Adam Krużyński at the helm of the new subsidiary, we are in an excellent position to establish our brand sustainably and realize the market potential in Poland. We expect significant sales and earnings contributions from as early as 2026.”

Adam Krużyński, the former Global Head of Sales at Nice Group, an international provider of automation and smart home solutions headquartered in Italy, and former CEO of Fibaro Group, one of the pioneers in connected home automation from Poland, brings over 20 years of international leadership experience in the smart home industry. In his career to date, he has played a key role in the global expansion of Fibaro and was responsible for global sales at Nice. In addition, he has a deep understanding of the Polish market and an extensive network in the smart home industry, which is crucial for the successful launch and growth of Shelly products in Poland. In his new role, Adam will not only take overall responsibility for the Polish market but will also play a key role in the expansion of the Z-Wave product line, a core Shelly technology that plays a significant role in the development of the global smart home market.

Adam Krużyński, Country Manager for Shelly Poland: “I am delighted to take over the market responsibility for Poland – one of the most dynamic and exciting smart home markets in Europe. Shelly has a strong product portfolio that is perfectly tailored to the needs of modern households and smart buildings. My aim is to firmly establish the Shelly brand in Poland, build new sales partnerships, and drive forward the technological expansion of our solutions in a targeted manner.”

According to the market research company Statista, the smart home market in Poland is estimated to be worth around EUR 1.2 billion in 2025 – with an annual growth rate of around 10% to 12% until 2027. This increase is driven by the growing demand for connected devices and solutions for energy efficiency, security, and convenience in households and small businesses. The growing acceptance of smart home technologies in Poland is also reflected in the increasing number of households using smart devices. According to forecasts, around 35% of Polish households will be equipped with at least one smart home device by 2027. This development is supported by factors such as increasing digitalization, growing interest in sustainability, and the availability of cost-effective IoT solutions.

Poland is one of the fastest-growing economies in Europe: between 2004 and 2022, gross domestic product (GDP) rose by almost 170% overall, which corresponds to average annual growth of 5.7%. Further growth of 3.5% is forecast for 2025. In comparison, average annual GDP growth in the eurozone was just 1.2% in the same period. This economic momentum creates an ideal environment for investments in innovative technologies such as smart buildings and IoT.

Shelly Group will officially announce the unaudited consolidated figures for Q1 2025 on 14 May 2025 after the close of trading.

For further information, please visit corporate.shelly.com.

About Shelly Group

Shelly Group SE develops, designs and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smart phones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria and Slovenia as well as in the USA and China, the Shelly Group is globally present.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Shelly Group SE Expands Capital Markets Activities: New Investors Report and Exclusive Corporate Field Trip in Sofia
 

• Launch of a regular Investors Report aligned with international reporting standards
• Presentation of audited IFRS financials in euros to improve comparability
• In-depth analysis of business performance
• Forecast commentary reflecting macroeconomic and industry-specific trends
• Exclusive field trip for institutional investors, analysts, and financial media in Sofia
• First-hand insights into R&D, logistics, and company headquarters
• Strengthening the dialogue with international capital markets

Sofia / Munich, 30 April 2025 – Shelly Group SE (Ticker: SLYG / ISIN: BG1100003166), a provider of IoT and smart building solutions headquartered in Sofia, Bulgaria, is expanding its capital markets communication efforts, reinforcing its commitment to transparency and proactive engagement with investors. With the launch of a new Investors Report and an exclusive corporate field trip for institutional investors, analysts, and financial journalists, the Company aims to deepen its dialogue with current and potential investors while enhancing the comparability of its financial metrics. These initiatives are part of Shelly Group’s long-term strategy to increase its visibility in global capital markets. The Company already generates the majority of its revenue outside of Bulgaria.

Wolfgang Kirsch, Co-CEO of Shelly Group SE: “With our new Investors Report, we are strengthening our capital markets-focused approach while providing a high degree of transparency and clarity to the international investment community. Investors expect quick access to relevant information, structured reporting on business performance, and reliable forecasts. This new format is designed to deliver exactly that. Our goal is to go beyond regulatory requirements and provide true insight into our strategy, mindset, and operations.”

International Standards – International Investors

The new Investors Report complements Shelly Group’s existing financial disclosures. It aims to provide a deeper understanding of the Company’s business model, financial metrics, and strategic direction. The report follows internationally recognized structures and formats, presents the audited IFRS financial statements in euros, and includes detailed business performance analysis and qualified forward-looking statements.

While Shelly Group’s audited financial reports are already available in English, their structure, level of detail, and formatting adhere to EU-compliant reporting requirements applicable in Bulgaria. In addition, reporting is conducted in Bulgarian lev (BGN). The exchange rate is fixed at 1 EUR = 1.95583 BGN, as Bulgaria has been a member of the Exchange Rate Mechanism II (ERM II) since 10 July 2020, and is expected to adopt the euro on 1 January 2026. Despite the stable exchange rate, investors, analysts, and financial media must currently convert all key figures themselves – an additional step that complicates analysis and limits comparability.

Dimitar Dimitrov, Co-CEO and Co-Founder of Shelly Group SE: “Our technology is internationally successful – and now we are aligning our communication strategy accordingly. The new Investors Report makes our financial and corporate information more accessible and easier to understand. With our upcoming field trip, we also want to demonstrate what makes Shelly unique: short paths between ideas and execution, a deep understanding of customer needs, and a strong innovation culture. Those who visit us in Sofia will witness technology development up close and get a feel for the energy that drives our business forward. We firmly believe: the closer investors are to our day-to-day operations, the clearer the long-term potential of our business model becomes.”

Corporate Field Trip Offers On-Site Insights

On 22–23 May 2025, the Company is hosting an exclusive corporate field trip in Sofia. Institutional investors, analysts, and financial journalists are invited to experience Shelly Group’s work culture and innovation process firsthand – from product ideation and R&D to production planning and logistics.

The event will begin with a tour of the logistics center, followed by a walk-through of the Company’s new headquarters in the heart of Sofia. Bulgarian snacks will be served throughout the program. The day will conclude with a joint dinner. An optional guided city tour of Sofia is planned for the following day. Airport pick-up service will be provided.

Corporate Field Trip

Please register in English with Ms. Petya Dimitrova at: petya.dimitrova@shelly.com.

Investors Report

The first Investors Report is available on the Company’s website at: https://corporate.shelly.com/publications/financial-results/.

For further information, please visit corporate.shelly.com.

About Shelly Group

Shelly Group SE develops, designs and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smart phones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria and Slovenia as well as in the USA and China, the Shelly Group is globally present.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Shelly Group SE convenes Annual General Meeting

Sofia / Munich, 29 April 2025 – Die Shelly Group SE (Ticker: SLYG / ISIN: BG1100003166), a provider of IoT and smart building solutions based in Sofia, Bulgaria, convenes its Annual General Meeting to be held on 2 June 2025 at 13.30 CEST / 14.30 EEST in Sofia, Bulgaria.

Further information can be found at: https://corporate.shelly.com/corporate-governance/general-meeting-of-the-shareholder/year-2025/.

About Shelly Group

Shelly Group SE develops, designs and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smart phones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria and Slovenia as well as in the USA and China, the Shelly Group is globally present.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Publication of inside information according to Article 17 MAR

Shelly Group announces preliminary consolidated sales revenues Q1 2025

Sofia / Munich, 9 April 2025 – Shelly Group SE (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), according to preliminary data has achieved an increase in consolidated sales revenues with Shelly devices and related services of around 29% to c. EUR 26.5 million (c. BGN 51.8 million) in Q1 2025 compared to the previous year. In doing so, the Shelly Group significantly exceeded the sales revenue increase of up to 25% projected for Q1 2025.

In view of the increasing sales revenues in the United States, but the still low share of US business in Group sales revenues, the Company expects the current customs disputes to have only an insignificant impact on the sales and earnings situation.

The Company will officially disclose unaudited consolidated financials for Q1 2025 on 14 May 2025 after the close of trading.

Note: EUR/BGN exchange rate fixed at EUR 1 = BGN 1.95583.

For further information, please visit corporate.shelly.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Shelly Group SE: Growth with Smart Locks exceeds expectations

Sofia / Munich, 2 April 2025 – Shelly Group SE (Ticker: SLYG / ISIN: BG1100003166), one of the world’s fastest-growing IoT brands with solutions for smart home and building automation based in Sofia, Bulgaria, is expanding strongly with the sale of intelligent door locks, so-called Smart Locks. Following the acquisition of LOQED in the past year, Shelly integrated the functions of the Smart Locks into its own app and continues to develop the products. Now, the industry-leading security solutions are offered under the LOQED by Shelly brand. An initial shipment of 1,000 locks in Q1 2025 sold out very quickly.

Dimitar Dimitrov, Co-CEO of Shelly Group: “The demand for LOQED by Shelly’s innovative smart door locks is exceeding our expectations. Each newly produced batch is sold out within moments. It’s very gratifying that we can see from our customers’ cloud registrations that the locks are being installed by end users and are not only stockpiled by retailers. This clearly shows customer interest and the great potential of these innovative products.”

Shelly expects a next batch of at least 4,000 locks in Q2 2025, which is already fully pre-sold. The technology behind the locks, which are made from high-strength stainless steel to meet high security and stability requirements, is more complex than for other products. Production cycles and logistics are correspondingly more complex, resulting in longer delivery times. Two additional door lock models are to be launched on the market in Q3.

Wolfgang Kirsch, Co-CEO of Shelly Group: “With the acquisition of the technology and inventory, Shelly acquired the key assets of Dutch LOQED B.V. in 2024, as well as access to the contract manufacturer’s plant and suppliers of the pre-products. By covering the entire value chain, we were able to ensure the rapid integration of smart locks into our Shelly product portfolio and cloud solutions. The locks can then be connected to the other solutions, enabling the custom design of IoT systems. The high demand now shows that our expectations for the acquisition and the positive impact on sales and earnings were more than justified.“

Smart locks are designed for use in private households as well as for applications in companies and public institutions, where they offer secure and easy management of multiple access points via remote access and the ability to monitor the security of premises. Potential uses also include hotels, which can improve security, customer service and the quality of their guests’ stay by introducing Bluetooth- or WiFi-enabled locks and replacing existing chip card solutions. The locks can also be connected with other Shelly solutions. According to studies, the market is expected to grow by an average of 15.4% annually to up to USD 5.8 billion by 2029.

For further information, please visit corporate.shelly.com.

About Shelly Group

Shelly Group SE is a technology holding company that stands for innovation through the development, manufacture, and distribution of high-quality IoT products. End users and their needs are always at the heart of development. Shelly Group was founded in Bulgaria and works with a team of young, talented developers who are dedicated to producing competitive and user-friendly products. The Group consists of 6 subsidiary companies and has offices in Bulgaria, Germany, and Slovenia as well as in China and USA. Shelly Group’s products have already conquered over 100 markets. Shelly Group SE has been listed on the Bulgarian Stock Exchange since December 2016 and on the Frankfurt Stock Exchange as of November 2021 where its shares are traded under GSIN A2DGX9, ISIN BG1100003166, ticker SLYG.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

Shelly achieves a successful financial year 2024 with profitable growth well above the industry average
 

• Group revenue grows by 42.4% to EUR 106.7 million (BGN 208.7 million)
• EBIT increases by 34.4% to EUR 25.7 million (BGN 50.3 million)
• EBIT adjusted for IFRS effect related to sale of office building amounted to EUR 26.3 million.
• Consolidated net profit grows by 36.9% to EUR 23.1 million (BGN 45.1 million)
• R&D, working capital and product expansion fuelled by cash flow from operations
• Growth in Shelly Cloud user base to around 1.9 million (31 December 2023: 1.3 million)
• Outlook 2025: Revenue growth to between EUR 145 million and EUR 155 million (BGN 284 million to BGN 303 million) and an increase in EBIT to between EUR 35 million and EUR 40 million (BGN 68 million to BGN 78 million) 

Sofia / Munich, 24 February 2025 – Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, has continued to grow profitably well above the industry average in financial year 2024 based on preliminary figures by expanding its international distribution channels and geographical footprint, broadening its product and service portfolio and increasing the share of sales to professional users. With a revenue performance above the market average in all sales regions, the German-speaking countries continued to make the largest contribution to growth with an increase of 36.0% to EUR 49.9 million (BGN 97.6 million). The international expansion of distribution structures continued to accelerate, with particularly strong growth in Italy and the Iberian Peninsula. The rest of Europe grew by 47.4% and the rest of the world by as much as 54.5%.

Group figures (unaudited)

in EUR million	12M/24	12M/23	∆
Group revenues	106.7	74.9	42.4%
EBIT	25.7	19.1	34.4%
EBIT margin	24.1%	25.5%	-5.6%
Net profit	23.1	16.8	36.9%
Equity ratio	81.4%	85.8%	-5.2%
Operating cash flow	2.8	7.7	-63.6%
Cash and cash equivalents	14.0	15.7	-11.1%

Note: The equity ratio and cash comparison relate to the reporting dates 31 December 2024 and 31 December 2023. The figures for the twelve-month period 2024 are unaudited. Rounding differences may occur.

Shelly Group achieved a 42.4% increase in group revenue to EUR 106.7 million (BGN 208.7 million) in the twelve-month period of 2024. Earnings before interest and taxes (EBIT) grew by 34.4% to EUR 25.7 million (BGN 50.1 million). The EBIT margin remained at a high level of 24.1%. Here, the sale of the Company’s previous office building through the corresponding real estate company is to be taken into account, the proceeds of which are recognized as income from discontinued operations. EBIT adjusted for the corresponding IFRS effect amounted to EUR 26.3 million. In addition to increased sales and marketing expenses in connection with trade fair participations, third-party marketing activities and online advertising, the clearance sale of products from previous generations had a noticeable impact. Group net result increased by 36.9% to EUR 23.1 million (BGN 45.1 million).

With an equity ratio of 81.4% as at 31 December 2024, the Shelly Group has a solid balance sheet (31 December 2023: 85.8%). Here, the repayment of liabilities through the use of the proceeds from the sale of the previous office building was offset by the future rental expenses to be recognized in accordance with IFRS 16.

With a cash inflow of EUR 2.8 million (BGN 5.4 million), cash flow from operating activities in the twelve-month period of 2024 reflects in particular an increase in working capital from the Company’s own funds to strengthen growth momentum. The corresponding increase in inventories was offset by an overall improvement in receivables management. Improved planning using the newly implemented SAP system, increasing economies of scale in procurement and faster inventory turnover, as well as more efficient deliveries and shorter payment terms, are expected to contribute to an optimization of working capital from 2025 onwards. The cash flow from investing activities reflects investments in research and development as well as the acquisition of a further 16% in Shelly Tech (GOAP), the acquisition of a further 50% in Shelly Asia Ltd, and the sale of the former office building (Shelly Properties). The cash flow from financing activities was attributable in particular to the dividend payment and the repayment of financial liabilities. Cash and cash equivalents decreased accordingly to EUR 14.0 million (BGN 27.3 million) as of 31 December 2024 compared to EUR 15.7 million (BGN 30.7 million) as of 31 December 2023. The Shelly Group has a solid capital and financial structure for further growth.

Outlook for 2025

For the current financial year 2025, the Board of Directors expects revenue growth to between EUR 145 million and EUR 155 million (BGN 284 million to BGN 303 million) and an increase in EBIT to between EUR 35 million and EUR 40 million (BGN 68.5 million to BGN 78.2 million). In the past financial year 2024, revenue amounted to EUR 106.7 million (BGN 208.7 million; forecast: EUR 105.0 million, BGN 205.3 million) and EBIT to EUR 25.7 million (BGN 50.3 million; forecast: EUR 26.0 million, BGN 50.9 million; EBIT adjusted for IFRS effect related to sale of office building amounted: EUR 26.3 million).

Wolfgang Kirsch, Co-CEO of Shelly Group, on business development: “The Shelly Group looks back on a successful 2024 financial year and is operationally on track to achieve its 2026 medium-term targets. It is particularly pleasing that all regions grew well above the industry average and that we significantly increased the share of professional users in sales. In the current 2025 financial year, we will continue our regional expansion and the strong progress we have already made in diversifying our sales markets from DIY to professional users. A broader product range will support future growth, while our cloud and premium app will unlock additional revenue potential.”

Earnings Call:

Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch will comment on the unaudited consolidated results for the financial year 2024 by means of a webcast presentation on 25 February 2025, 09.00 CET (10.00 EET). The webcast/call will be held in English.

Please register to participate in the webcast/call at:
Shelly Group – Earnings Call Unaudited 12M 2024.

The unaudited twelve-month report is available under Publications/Financial Results on the Company’s website at corporate.shelly.com.

Note: EUR/BGN exchange rate is fixed at EUR 1 = BGN 1.95583.

About Shelly Group

Shelly Group SE is a technology holding company that stands for innovation through the development, manufacture, and distribution of high-quality IoT products. End users and their needs are always at the heart of development. Shelly Group was founded in Bulgaria and works with a team of young, talented developers who are dedicated to producing competitive and user-friendly products. The Group consists of 6 subsidiary companies and has offices in Bulgaria, Germany, and Slovenia as well as in China and USA. Shelly Group’s products have already conquered over 100 markets. Shelly Group SE has been listed on the Bulgarian Stock Exchange since December 2016 and on the Frankfurt Stock Exchange as of November 2021 where its shares are traded under GSIN A2DGX9, ISIN BG1100003166, ticker SLYG.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

Shelly Group SE: Early extension of the appointment of Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch

Sofia / Munich, 20 February 2025 – The Board of Directors of Shelly Group SE (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), has decided to propose to the Annual General Meeting in June 2025 the early extension of the appointments of Dimitar Dimitrov and Wolfgang Kirsch as members of the Board of Directors. Both assignments have terms until the end of 2025. Dimitar Dimitrov is now to be appointed for a further five years until 31 December 2030, Wolfgang Kirsch at his own request initially for a further three years until 31 December 2028. With the early contract extensions, the Board of Directors is relying on continuity in the proven leadership of Dimitar Dimitrov and Wolfgang Kirsch as Co-CEOs to continue the Shelly Group’s growth trajectory.

Christoph Vilanek, Chairman of the Board of Directors of Shelly Group: ”I am delighted that Dimitar Dimitrov and Wolfgang Kirsch will continue to contribute their expertise and experience to the further development of the Shelly Group. They have proven to be key pillars of the company’s success in recent years. Under the leadership of Dimitar Dimitrov and Wolfgang Kirsch, we will continue our successful growth trajectory.”

For further information, please visit corporate.shelly.com.

About Shelly Group

Shelly Group SE is a technology holding company that stands for innovation through the development, manufacture, and distribution of high-quality IoT products. End users and their needs are always at the heart of development. Shelly Group was founded in Bulgaria and works with a team of young, talented developers who are dedicated to producing competitive and user-friendly products. The Group consists of 6 subsidiary companies and has offices in Bulgaria, Germany, and Slovenia as well as in China and USA. Shelly Group’s products have already conquered over 100 markets. Shelly Group AD has been listed on the Bulgarian Stock Exchange since December 2016 and on the Frankfurt Stock Exchange as of November 2021 where its shares are traded under GSIN A2DGX9, ISIN BG1100003166, ticker SLYG.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Shelly Group: Invitation to unaudited 12M 2024 earnings webcast/call on 25 February 2025

Sofia / Munich, 19 February 2025 – Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, cordially invites investors and analysts to the earnings webcast/call on the unaudited 12M 2024 consolidated results with Management Board members on 25 February 2025, 09.00 CET (10.00 EET).

The 12M 2024 unaudited consolidated results will be announced on 24 February 2025 after the close of trading.

Earnings Call:

Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch will comment on the unaudited consolidated 12M 2024 results by means of a webcast presentation. The webcast/call will be held in English.

Please register to participate in the webcast/call at:
Shelly Group – Earnings Call 12M 2024.

About Shelly Group

Shelly Group SE is a technology holding company that stands for innovation through the development, manufacture, and distribution of high-quality IoT products. End users and their needs are always at the heart of development. Shelly Group was founded in Bulgaria and works with a team of young, talented developers who are dedicated to producing competitive and user-friendly products. The Group consists of 6 subsidiary companies and has offices in Bulgaria, Germany, and Slovenia as well as in China and USA. Shelly Group’s products have already conquered over 100 markets. Shelly Group AD has been listed on the Bulgarian Stock Exchange since December 2016 and on the Frankfurt Stock Exchange as of November 2021 where its shares are traded under GSIN A2DGX9, ISIN BG1100003166, ticker SLYG.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Name and legal form:

Unikom Consult Ltd.

2. Reason for the notification

a) Position / status

Person closely associated with:
Title:
First name:	Nikolay
Last name(s):	Martinov
Position:	Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
33.40 EUR	1736.80 EUR
33.30 EUR	333.00 EUR
33.30 EUR	1665.00 EUR
33.30 EUR	1165.50 EUR
33.30 EUR	18814.50 EUR
33.20 EUR	1660.00 EUR
33.20 EUR	664.00 EUR
33.20 EUR	332.00 EUR
33.20 EUR	2954.80 EUR
33.20 EUR	16965.20 EUR
33.10 EUR	993.00 EUR
33.10 EUR	662.00 EUR
33.10 EUR	463.40 EUR
33.10 EUR	4303.00 EUR
33.10 EUR	496.50 EUR
33.10 EUR	46306.90 EUR
33.20 EUR	3320.00 EUR
33.20 EUR	13280.00 EUR
33.10 EUR	16550.00 EUR
33.80 EUR	67600.00 EUR

d) Aggregated information

Price	Aggregated volume
33.3776 EUR	200265.6000 EUR

e) Date of the transaction

18/12/2024; UTC+2

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Acquisition

c) Price(s) and volume(s)

Price(s)	Volume(s)
33.80 EUR	67600.00 EUR

d) Aggregated information

Price	Aggregated volume
33.80 EUR	67600.00 EUR

e) Date of the transaction

18/12/2024; UTC+2

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

Publication of inside information according to Article 17 MAR

Shelly Group publishes conversion plan for the change of legal form into a European Company (Societas Europaea – SE)

Sofia / Munich, 23 July 2024 – The Board of Directors of Shelly Group AD (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”) has approved a conversion plan for the conversion of the Company into a European Company (“SE”) registered in Republic of Bulgaria in accordance with Article 2 (4) of Council Regulation (EC) No. 2157/2001 of 8 October 2001 on the Statute for a European Company (SE) (the “Conversion”). The preparations for the conversion were approved by the Extraordinary General Meeting of the Company on 18 December 2023.

Тhe plan for the conversion of Shelly Group AD into Shelly Group SE will be available on the Company’s website in the IR section under Corporate Governance as of 23 July 2024.

The Board of Directors of Shelly Group AD will propose the resolution to convert the Company into an SE to the shareholders at an Extraordinary General Meeting planned for the fourth quarter of 2024.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Publication of inside information according to Article 17 MAR

Shelly Group AD announces preliminary consolidated sales revenues H1 2024

Sofia / Munich, 9 July 2024 – Shelly Group AD (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), announces 49.0% year-on-year increase in revenue from sales of devices and related services to EUR 41.7 million (BGN 81.6 million) in H1 2024, based on preliminary data.

The Company will officially disclose unaudited consolidated financials for H1 2024 on 14 August 2024 after the close of trading.

Note: EUR/BGN exchange rate fixed at EUR 1 = BGN 1.95583.

For further information, please visit corporate.shelly.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Name and legal form:

Impetus Capital Ltd.

2. Reason for the notification

a) Position / status

Person closely associated with:
Title:
First name:	Nikolay
Last name(s):	Martinov
Position:	Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Pledge of 162,000 shares.

c) Price(s) and volume(s)

Price(s)	Volume(s)
not numberable	not numberable

d) Aggregated information

Price	Aggregated volume
not numberable	not numberable

e) Date of the transaction

27/06/2024; UTC+3

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Subscription of shares in public offering procedure for employees of Shelly Group AD and its subsidiaries.

c) Price(s) and volume(s)

Price(s)	Volume(s)
0.5100 EUR	1682.6600 EUR

d) Aggregated information

Price	Aggregated volume
0.5100 EUR	1682.6600 EUR

e) Date of the transaction

20/06/2024; UTC+2

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetlin
Last name(s):	Todorov

2. Reason for the notification

a) Position / status

Position:

Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
33.0000 EUR	6600000.0000 EUR

d) Aggregated information

Price	Aggregated volume
33.0000 EUR	6600000.0000 EUR

e) Date of the transaction

13/06/2024; UTC+2

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
33.0000 EUR	4897200.0000 EUR

d) Aggregated information

Price	Aggregated volume
33.0000 EUR	4897200.0000 EUR

e) Date of the transaction

12/06/2024; UTC+2

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
33.0000 EUR	5002800.0000 EUR

d) Aggregated information

Price	Aggregated volume
33.0000 EUR	5002800.0000 EUR

e) Date of the transaction

13/06/2024; UTC+2

f) Place of the transaction

Outside a trading venue

Publication of inside information according to Article 17 MAR

Shelly Group AD tradable on XETRA

Sofia / Munich, 25 April 2024 –Shelly Group AD (“Shelly Group” / “the Company”) has been informed today that its shares (Ticker: SLYG / ISIN: BG1100003166) (“Shelly shares”) listed in the Prime Standard of the Frankfurt Stock Exchange will be included in XETRA trading as of Monday, 29 April 2024. This makes Shelly Group the first Bulgarian company to be traded on XETRA. By uplisting from specialist trading on the Frankfurt Stock Exchange to the fully electronic trading venue XETRA, the company expects more liquid trading in Shelly shares and the development of a broader investor base.

Baader Bank AG is acting as Designated Sponsor.

The Company has been listed on the Regulated Market of the Bulgarian Stock Exchange in Sofia since December 2016 and has had a secondary listing on the Regulated Market (Prime Standard) of the Frankfurt Stock Exchange since November 2021.

For further information, please visit corporate.shelly.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Publication of inside information according to Article 17 MAR

Shelly Group announces preliminary consolidated sales revenues Q1 2024 and guidance 2024

Sofia / Munich, 9 April 2024 – Shelly Group AD (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), announces 45.5% year-on-year increase in revenue from sales of devices and related services to EUR 20.5 million (BGN 40.2 million) in Q1 2024, based on preliminary data. The revenue from sales of Shelly IoT and smart home devices increased by 46.4%, amounting to EUR 20.2 million (BGN 39.5 million).

For the current financial year 2024, the Board of Directors expects revenue from sales of devices and related services of EUR 105.0 million (BGN 205.4 million) and earnings before interest and taxes (EBIT) likely to be above EUR 26.0 million (BGN 50.9 million). In the past financial year 2023, preliminary figures put revenue at EUR 74.9 million (BGN 146.5 million) and EBIT at EUR 19.1 million (BGN 37.4 million).

The Company will officially disclose unaudited consolidated financials for Q1 2024 on 15 May 2024 after the close of trading.

Note: EUR/BGN exchange rate fixed at EUR 1 = BGN 1.95583.

For further information, please visit corporate.shelly.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Publication of inside information according to Article 17 MAR

Shelly Group announces preliminary consolidated sales revenues FY 2023

Sofia / Munich, 10 January 2024 – Shelly Group AD (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), announces 57.2% year-on-year increase in revenue from sales of devices and related services to EUR 74.9 million (BGN 146.5 million) in FY 2023, based on preliminary data. The revenue from sales of Shelly IoT and smart home devices increased by 61.7%, amounting to EUR 73.2 million (BGN 143.2 million). Driven by strong Black Friday and Christmas sales, the consolidated revenue forecast of EUR 72.0 million (BGN 140.8 million) was strongly exceeded.

The Company will officially disclose unaudited consolidated financials for FY 2023 on 26 February 2024 after the close of trading.

Note: EUR/BGN exchange rate fixed at EUR 1 = BGN 1.95583.

For further information, please visit corporate.shelly.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Wolfgang
Last name(s):	Kirsch

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Acquisition

c) Price(s) and volume(s)

Price(s)	Volume(s)
20.50 EUR	24989.50 EUR

d) Aggregated information

Price	Aggregated volume
20.50 EUR	24989.50 EUR

e) Date of the transaction

06/12/2023; UTC+1

f) Place of the transaction

Name:	Frankfurt
MIC:	XFRA

Publication of inside information according to Article 17 MAR

Shelly Group AD reaffirms guidance for financial year 2023 following successful Black Friday sales

Sofia / Munich, 6 December 2023 – Shelly Group AD (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”) recorded an increase in Black Friday sales by 115.0% compared to the previous year to a total of EUR 14.5 million (BGN 28.4 million) with more than 1.1 million home automation devices sold. With the successful Black Friday sales, the Company reaffirms the guidance for financial year 2023 with an increase in revenues of 51.0% to EUR 72 million (BGN 140.8 million) and an increase in EBIT of at least 63.5% to EUR 17.0 million (BGN 33.2 million).

Note: EUR/BGN exchange rate fixed at EUR 1 = BGN 1.95583.

Contact Investor Relations

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 89 125 09 0331
Mail: sp@crossalliance.de
www.crossalliance.de

Publication of inside information according to Article 17 MAR

Shelly Group AD: Initiation of transformation into a European Company (Societas Europaea, SE) and change in Board of Directors

Sofia / Munich, 10 November 2023 – The Board of Directors of Shelly Group AD (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), has decided today to propose to the shareholders of the Company at an Extraordinary General Meeting the resolution to initiate a procedure for the transformation of the Company by changing its legal-organizational form from a joint stock company with its registered office in the Republic of Bulgaria to a European Company with its registered office in the Republic of Bulgaria in accordance with Article 281 et seq. of the Bulgarian Commercial Code and Article 2 (4) of Council Regulation (EC) No. 2157/2001 of 8 October 2001 on the Statute for a European Company (SE) (the “Transformation”). It is also proposed that the General Meeting of Shareholders instructs the Board of Directors to carry out any and all legal and factual actions with a view to preparing the Transformation.

In addition, the Extraordinary General Meeting is to resolve on a change in the Board of Directors. In relation to the resignation request of the current Chairman of the Board of Director, Mr. Gregor Bieler, it is proposed that Mr. Christoph Vilanek be elected in his place, with a term of office that coincides with the term of office of the other current members of the Board of Directors, i.e., 5 January 2026. The change shall have effect as of 1 January 2024.

For further information, please visit allterco.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Publication of inside information according to Article 17 MAR

Shelly Group announces preliminary consolidated sales revenues 9M 2023

Sofia / Munich, 11 October 2023 – Shelly Group AD (Ticker: SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), announces 49.4% year-on-year increase in revenue from sales of devices and related services to EUR 44.1 million (BGN 86.3 million) in 9M 2023, based on preliminary data. The revenue from sales of Shelly-branded IoT and smart home devices increased by 54.4%, amounting to EUR 43.0 million (BGN 84.0 million). The sales revenue of MyKi tracking devices decreased by 31.5% to EUR 1.1 million (BGN 2.2 million). With Shelly Group’s focus on IoT and smart building solutions, MyKi no longer generates significant revenue and earnings contributions and will therefore no longer be included in the reporting of preliminary revenue figures in the future.

The Company will officially disclose consolidated financials for 9M 2023 until 14 November 2023.

Note: EUR/BGN exchange rate EUR 1 = BGN 1.95583.

For further information, please visit allterco.com.

Investor Relations Contact
CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
37.161 BGN	2638431.000 BGN

d) Aggregated information

Price	Aggregated volume
37.161 BGN	2638431.000 BGN

e) Date of the transaction

28/09/2023; UTC+2

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetlin
Last name(s):	Todorov

2. Reason for the notification

a) Position / status

Position:

Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
19.00 EUR	6868500.00 EUR

d) Aggregated information

Price	Aggregated volume
19.00 EUR	6868500.000 EUR

e) Date of the transaction

26/09/2023; UTC+2

f) Place of the transaction

Outside a trading venue

Shelly Group PLC: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Sofia / Munich, 21 August 2023 – Shelly Group PLC (ticker SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), previously: Allterco JSCo, a provider of IoT and smart home products based in Sofia, Bulgaria, herewith and within the legally established term informs that the following notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council was received at the office of Shelly Group PLC:

Notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council from Mr. Wolfgang Kirsch, in his capacity as a person discharging managerial responsibilities and namely – as Chief Executive Officer of Shelly Group PLC, of transactions conducted by this person and on his own account as follows: purchasing of in total 1,300 shares of Shelly Group PLC (ISIN BG1100003166) on 17 August 2023 through the Frankfurt Stock Exchange at an average price of EUR 20.00 per share and namely:

• Purchase of 400 shares at EUR 20.00 per share;
• Purchase of 900 shares at EUR 20.00 per share.

The transaction is not linked to the exercise of share option programs.

For further information, please visit allterco.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Tel: +49 89 125 09 0331
E-Mail: sp@crossalliance.de
www.crossalliance.de

Publication of inside information according to Article 17 MAR

Shelly Group PLC announces preliminary consolidated sales revenues H1 2023

Sofia / Munich, 11 July 2023 – Shelly Group PLC (ticker: A4L / ISIN: BG1100003166) (“Shelly Group” / “the Company”), previously: Allterco JSCo, announces a 53.3% year-on-year increase in revenue from sales of devices and related services to EUR 28.0 million (BGN 54,8 million) in H1 2023, based on preliminary data. The revenue from sales of Shelly-branded IoT and smart home devices increased by 53.9%, amounting to EUR 26.8 million (BGN 52.4 million). The sales revenue of MyKi tracking devices decreased by 27.1% to EUR 0.6 million (BGN 1.2 million).

The Company will officially disclose consolidated financials for H1 2023 until 16 August 2023.

Note: EUR/BGN exchange rate EUR 1 = BGN 1.95583.

For further information, please visit allterco.com.

Investor Relations Contact
CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Email: sp@crossalliance.de
www.crossalliance.de

Shelly Group PLC: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Sofia / Munich, 3 Juy 2023 – Shelly Group PLC (ticker A4L / ISIN: BG1100003166) (“Shelly Group” / “the Company”), previously: Allterco JSCo, a provider of IoT and smart home products based in Sofia, Bulgaria, herewith and within the legally established term informs that the following notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council was received at the office of Shelly Group PLC:

Notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council from Mr. Svetozar Iliev, in his capacity as a person discharging managerial responsibilities and namely – as Chief Financial Officer of Shelly Group PLC and Managing Director of “Allterco Robotics” EOOD, of transactions conducted by this person and on his own account in his capacity as employee – and as follows: purchasing of in total 4,619 shares of Shelly Group PLC (ISIN BG1100003166) from the capital increase of Shelly Group PLC, that was addressed to employees of the Company and its subsidiaries (including managers), on 29 June 2023 through the investment intermediary Karoll AD at an average price of EUR 1.00 per share.

The transactions are not linked to the exercise of share option programs.

For further information, please visit allterco.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Tel: +49 89 125 09 0331
E-Mail: sp@crossalliance.de
www.crossalliance.de

Publication of inside information according to Article 17 MAR

Allterco JSCo: Sale of Treasury Shares on Regulated Markets

Sofia / Munich, 1 June 2023 – Allterco JSCo (Ticker A4L / ISIN: BG1100003166) (“Allterco” / “the Company”) is going to place a total of 40,000 treasury shares (the “Treasury Shares”), representing 0.22% of the Company’s total share capital, for sale on the Regulated Markets primarily of the Frankfurt Stock Exchange and alternatively of the Bulgarian Stock Exchange by 30 June 2023.

As announced on 30 June 2022, Allterco acquired these shares through over-the-counter (“OTC”) transactions on 30 June 2022 for the purpose of partial payment of the purchase price in the acquisition of the Slovenian IoT company GOAP d.o.o. Nova Gorica (“GOAP”) and alternatively for the purposes of incentive programs for employees or offering to private investors. The Treasury Shares were however not used for the acquisition of GOAP nor for any incentive program.

Under Art. 187(d) of the Bulgarian Commercial Act, the Company may not keep these Treasury Shares for longer than one year after purchasing them.

Therefore, the Treasury Shares will be offered to private investors on the Regulated Markets primarily on the Frankfurt Stock Exchange and alternatively on the Bulgarian Stock Exchange within the one-year statutory period expiring on 30 June 2023.

For further information, please visit allterco.com.

Investor Relations contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Mail: sp@crossalliance.de
www.crossalliance.de

Allterco JSCo: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Sofia / Munich, 19 May 2023 – Allterco JSCo (ticker A4L / ISIN: BG1100003166) (“Allterco”), a provider of IoT and smart home products based in Sofia, Bulgaria, herewith and within the legally established term informs that the following notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council was received at the office of Allterco JSCo:

Notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council from Mr. Wolfgang Kirsch, in his capacity as a person discharging managerial responsibilities and namely – as Chief Executive Officer of Allterco JSCo, of transactions conducted by this person and on his own account as follows: purchasing of in total 4,100 shares of Allterco JSCo, (ISIN BG1100003166) on 16 May 2023 through XFRA (Frankfurt Stock Exchange) at average price of EUR 12.10 per share and namely:

• Purchase of 600 shares at EUR 12.10 per share;
• Purchase of 1,500 shares at EUR 12.10 per share;
• Purchase of 2,000 shares at EUR 12.10 per share.

The transactions are not linked to the exercise of share option programs.

For further information, please visit allterco.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Tel: +49 89 125 09 0331
E-Mail: sp@crossalliance.de
www.crossalliance.de

Publication of inside information according to Article 17 MAR

Allterco JSCo announces Guidance 2023 and medium-term growth targets to 2026

Sofia / Munich, 15 May 2023 – Allterco JSCo (“Allterco” / “the Company”) announced its guidance for the current financial year 2023 and its medium-term growth targets to 2026. For the current financial year 2023, the Board of Directors expects IoT revenue from sales of devices and related services of EUR 72.0 million (BGN 140.8 million) compared to EUR 47.6 million in the previous year (BGN 93.1 million). 2023 earnings before interest and taxes (EBIT) are likely to be above EUR 17.0 million (BGN 33.2 million) compared to EUR 10.4 million in the previous year (BGN 20.3 million). Based on its expansion efforts and the market launch of new products, Allterco projects average annual growth of around 43.2% in the medium term to a revenue target of more than EUR 200.0 million by the end of 2026. For EBIT, the medium-term target is above EUR 50.0 million by the end of 2026, with average annual growth of around 48.1%.

Medium-term growth targets 2023 – 2026 (in EUR million)

Targets	2023 Guidance	2026 Target
Revenue	72.0	>200.0
Growth vs 2022 (in %)	51.0%	>320.0%
EBIT	>17.0	>50.0
EBIT Margin (in %)	>23.0%	>25.0%

Note: EUR/BGN exchange rate fixed at EUR 1 = BGN 1.95583.

For further information, please visit allterco.com.

Investor Relations contact
CROSS ALLIANCE communication GmbH
Sven Pauly
Phone: +49 (0) 89-1250903-31
Mail: sp@crossalliance.de
www.crossalliance.de