DGAP-News: Allterco JSCo / Key word(s): Personnel
Wolfgang Kirsch becomes CEO of Allterco Europe
The former managing director of the MediaMarktSaturn Group is to drive expansion in Europe / Gregor Bieler, former head of Microsoft Germany and now CEO EMEA at Aparavi, is supporting as Chairman of the new Advisory Board
Munich, 22 November 2021 – Wolfgang Kirsch, a recognised expert in consumer electronics and retail in Europe, is joining smart home provider Allterco JSCo (ticker A4L/ISIN: BG1100003166). With immediate effect, he will be responsible as CEO for the newly founded Allterco Europe GmbH, which will be based in Munich.
In his new position, Kirsch will develop the expansion of the European business through sales and marketing in the respective countries. The starting position for Allterco is particularly promising in the German-speaking countries: the company already generates well over a significant part of its revenue here. In particular, the flagship product line Shelly has developed into a real love brand and already has a community of more than 35,000 members in Germany.
Allterco brings in experienced industry experts for expansion
“The smart home is ready for widespread use and Shelly is technically ideally placed to become a leading player in this field,” said Wolfgang Kirsch. “Together with retailers across Europe, we want to ensure that customers understand and use the possibilities of new technologies so that the continent becomes a pioneer in digital tools for the home.”
Gregor Bieler is also new on board at Allterco: as Chairman of the Advisory Board, he will support the company, but also Wolfgang Kirsch in particular, in the development and implementation of the expansion strategy of Allterco Europe GmbH. Bieler has been CEO EMEA of the data mastery provider Aparavi since summer 2021, and was previously responsible for the partner business as General Manager at Microsoft.
“The potential in the smart home sector is huge and we want to make Allterco the name par excellence in Europe in the process,” says Gregor Bieler. “With the right strategy, we can not only reach those who already know and love Allterco, but also convince those who have not yet or hardly dealt with the topic. With Wolfgang we have an experienced expert for this and as Chairman of the Advisory Board I will contribute in the best possible way to achieve our ambitious goals.”
More information at allterco.com
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