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Shelly Group announces a cutting-edge collaboration with HARMAN Automotive

Shelly Group AD (Ticker: SLYG / ISIN: BG1100003166) (“the Company” / “Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, announces a collaboration with HARMAN Automotive, a global leader in connected vehicle solutions, and the owner of the global HARMAN Ignite Store, an integrated in-vehicle app store. The HARMAN Ignite Store partner ecosystem leverages collaborations across key industries to enable an expanding portfolio of content, features and increased vehicle safety and connectivity for OEM vehicles globally. 

Shelly Group will further drive digitalization in the vehicles, by offering a native version of its Shelly Smart Control app through the HARMAN Ignite Store. Car drivers and passengers can thus use the user-friendly range of functions Shelly Smart Control app offers for intelligent home automation via the familiar user interface of their vehicle’s own infotainment system. The integration enables customers to execute all scenes and automations, set in their Shelly Smart Control app directly from their vehicle with a simple touch, such as automatically opening and closing the garage door, switching the lights on and off in the garage, other rooms or throughout the house when coming home or leaving. 

The close collaboration marks a significant milestone in Shelly Group’s strategy to offer customers cutting-edge in-car integration of its Shelly Smart Control app, setting the stage for the future of advanced in-car infotainment. The HARMAN Ignite Store gives customers access to apps from a large number of third-party manufacturers, which can be loaded directly into the infotainment system independently of their smartphone. Additional apps such as the Shelly Smart Control app are then seamlessly integrated and can also be used safely and reliably while driving.  

The regular online updates of Shelly Smart Control app keep the application up to date. As the automotive industry rapidly evolves to meet the demands of modern consumers, the integration of home automation apps is becoming paramount. Shelly Group and HARMAN’s collaboration is centered on the shared belief that cross-industry collaboration will accelerate the consumer technology-driven transformation of the automotive industry. 

Dimitar Dimitrov, Founder and CEO of Shelly Group commented: “We are thrilled to collaborate with HARMAN on adding our solution to their portfolio of third-party applications available through the HARMAN Ignite Store. With the native integration of our Shelly Smart Control app, we are further expanding our customer focus and technology leadership. We are confident that through the seamless integration of smart car and smart home through the in-vehicle app-store, customers worldwide will get a much better experience and be able to enjoy a truly digital, connected lifestyle.” 

Wolfgang Kirsch, CEO of Shelly Group, added: “The integration of our Shelly Smart Control app emphasizes the relevance of the integration capability of technologies in the most diverse ecosystems as a success factor. This blending of different areas of life through smart technology will become even more important in the future. Our solutions are already being used in numerous products and services from well-known partners. We are therefore very proud that our technologically leading app and its innovations also meet our customers’ demands for reliability and performance.” 

About Shelly Group 

Shelly Group AD is a technology holding company that stands for innovation through the development, manufacture, and distribution of high-quality IoT products. End users and their needs are always at the heart of development. Shelly Group was founded in Bulgaria and works with a team of young, talented developers who are dedicated to producing competitive and user-friendly products. The Group consists of 6 subsidiary companies and has offices in the USA, Bulgaria, Germany, Slovenia and China. With over 10 million devices sold, Shelly Group is available in over 100 markets. Shelly Group AD has been listed on the Bulgarian Stock Exchange since December 2016 and in the Prime Standard of the Frankfurt Stock Exchange as of November 2021 where its shares are traded under GSIN A2DGX9, ISIN BG1100003166, ticker SLYG.