Skip to main content

Allterco recorded over BGN 9.0 million (EUR 4.6 million) in sales during Black Friday and Cyber Monday

DGAP-News: Allterco JSCo / Key word(s): Development of Sales
02.12.2021 / 10:00
The issuer is solely responsible for the content of this announcement.

Allterco recorded over BGN 9.0 million (EUR 4.6 million) in sales during Black Friday and Cyber Monday

  • Black Friday stock sold out as planned
  • Products for regular sales still available after promotion
  • Allterco well prepared for Christmas sales

Sofia / Munich, 2 December 2021 – Allterco JSCo (ticker A4L / ISIN: BG1100003166) (“Allterco”), a provider of IoT and smart home products based in Sofia, Bulgaria, has once again recognized impressive sales on Black Friday and Cyber Monday. Through the online store and distribution network of its subsidiary Allterco Robotics EOOD, specializing in the development and distribution of IoT devices, the Company recorded sales of over 400 thousand home automation devices for a total of more than BGN 9.0 million (EUR 4.6 million). Consumers from over 120 countries around the world took advantage of the special offers and ordered their Shelly devices, with the greatest interest being observed in Germany, followed by Italy, Portugal, Netherlands, Austria, and Belgium.

Dimitar Dimitrov, CEO of Allterco, comments: “We always say that the Black Friday sales mirror the Company’s success throughout the whole year, 2021 was no different. We expected nothing less from such a successful year that marked a lot of new chapters for Allterco. We are pleased to see that the interest towards Shelly devices is continuously growing.”

With a quickly approaching holiday season, Allterco is already prepared for the traditionally high interest around Christmas. “We were not surprised to learn that the products delivered to distributors around the world for Black Friday have gone out of stock, and in the coming days, we expect new orders as part of the preparations for the Christmas holidays. Our logistics team is fully prepared to ship all orders in the next few days,” also commented Dimitar Dimitrov.

Shelly – The smart solution for every home
Shelly products allow consumers to automate every point in their homes without having to change their electrical installation, switches, or sockets, and this is one of the main reasons behind the company’s success. The devices are the smallest of their kind in the world but are also among the most functional ones in terms of capabilities. To use them, users do not need any additional equipment – only a Wi-Fi network. This makes Shelly devices extremely affordable and competitive.

“What is so great about Shelly is that you can start automating your home with as much as EUR 15. Then you can gradually add new devices to control the lights, the heating, the garage door, the blinds, the air conditioning, and everything else that uses power,” added Dimitar Dimitrov.

Successful launches
The past months have been extremely successful for Allterco and the company has achieved strong financial results despite the current pandemic-related challenges. Several months ago, the company launched two new, innovative series of Shelly products – Shelly Plus line and Shelly Pro line. The first two devices from Shelly Plus line – the Shelly Plus 1 and Shelly Plus 1PM relays – provide perfect control over every smart home and building and are already among the brand’s best sellers. With the DIN-rail mountable Shelly Pro line, the company is successfully expanding its portfolio of professional automation devices, designed to provide commercial and industrial solutions.

2021 – More than a successful year
2021 was extremely successful for Allterco JSCo. After a series of successful product launches throughout the year, the tech company completed a secondary listing on the Regulated Market of the Frankfurt Stock Exchange.

About Allterco
Allterco JSCo is a technology holding company that stands for innovation through the development, manufacture, and distribution of high-quality IoT products. End users and their needs are always at the heart of development. Allterco was founded in Bulgaria and works with a team of young, talented developers who are dedicated to producing competitive and user-friendly products. The Group consists of 5 subsidiary companies and has offices in Bulgaria, Germany, China and USA. Allterco’s products have already conquered over 100 markets. Allterco JSCo has been listed on the Bulgarian Stock Exchange since December 2016 and on the Frankfurt Stock Exchange as of November 2021 where its shares are traded under GSIN A2DGX9, ISIN BG1100003166, ticker A4L.

For further information, please visit

Investor Relations Contact
CROSS ALLIANCE communication GmbH
Sven Pauly
Tel: +49 89 125 09 0331

Press Contact
Hotwire Public Relations Germany GmbH
Michaela Marsch
Tel: +49 89 25 552 55 61

02.12.2021 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
Archive at

show this