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Executive Team

Board of Directors

Co-CEO of Shelly Group

Dimitar Dimitrov

Dimitar is an IT entrepreneur and technology visionary.

Dimitar Dimitrov is an entrepreneur with more than 25 years of experience in technology, telecommunications and IoT. He demonstrated an entrepreneurial spirit in his early years when he founded his first company shortly before graduating from high school. Later, he founded the cable TV company REAL TV, which provides services in various cities in Bulgaria. His passion for technology and the realization that there was not enough technology media in Bulgaria, led him to establish the periodicals PC Review, Computers and Peripherals and GSM Review. Dimitar Dimitrov's business ventures continued by establishing Teracomm. The company gained momentum around 2003 by offering mobile services, mobile marketing, and notifications. Teracomm’s business expanded beyond the borders of Bulgaria, later the company went public on the Bulgarian stock exchange and was restructured into the Allterco holding. One of the partners in the company was Svetlin Todorov, with whom Dimitar Dimitrov later founded Shelly Group AD. Allterco's business began to diversify from providing telecommunications services into automation and IoT. The first step in that direction was the development of smart home management products under the Shelly line. The idea behind Shelly is to offer products so that users without deep technical knowledge can use them. Allterco's revenue continues to grow, driven forward by smart device sales, with over 120 million homes in Europe and the US using the company's products in 2022, according to a study by Research and Markets. In 2023, the holding company rebranded to Shelly Group, with the new name reflecting the leading market position of Shelly-branded products and also serve to unify the brand identity across the Group.
Wolfgang Kirsch
Co-CEO of Shelly Group

Wolfgang Kirsch

Wolfgang has over 25 years of experience in consumer electronics retailers in Europe.

Wolfgang Kirsch has 25+ years of experience in consumer electronics retailers across Europe. Before heading Shelly Group AD Wolfgang Kirsch held a senior position at MediaMarktSaturn Retail Group until 2018, most recently as Chief Operating Officer.

After driving expansion into numerous countries, he was most recently responsible for the development of own brands, the digitalization of the retail business, and the linking of online and offline channels across 14 countries, among other things. After MediaMarktSaturn, Kirsch supported international corporations and medium-sized companies in their digital transformation and the development of direct-to-consumer businesses through his own consulting company, as an external consultant at McKinsey & Company, and on behalf of private equity companies.

As CEO of Shelly Group AD, Wolfgang Kirsch focuses on the development and expansion of Shelly Group's business through sales and marketing in the respective countries.

Svetlin Todorov
US Operations CEO

Svetlin Todorov

Svetlin is an entrepreneur in the field of advertising with more than 20 years of experience in the sector of telecommunications, media and technology (TMT).

Svetlin Todorov is an entrepreneur with over 20 years of experience in telecommunications, media, advertising and technology. He started first business in 1997 when he founded an international advertising agency. The company stands out with a broad portfolio of clients, with a special focus in FMCG, offering one of the best BTL services nationwide and its own network of representatives across the country. Later, he focused on the outdoor advertising sector by establishing. His business ventures did not stop there and together with Dimitar Dimitrov the partners established Teracomm. The company gained momentum around 2003 by offering mobile services, mobile marketing, and notifications. At that time, Svetlin Todorov was serving as a co-CEO of the company, as well as CEO of its US-based division, Global Teracomm. For nearly 20 years, Teracomm has been a leader in the commercial and technical provision of products and services for the mobile and entertainment industries. The company grew beyond the borders of Bulgaria, went public on the Bulgarian stock exchange and was restructured into the Allterco holding – currently Shelly Group AD. Svetlin Todorov is managing director of Shelly US Inc. and overseas the company's business partnerships.
Chairman of the Board of Directors

Christoph Vilanek

Christoph Vilanek has over 14 years of experience as a CEO of listed companies and more than 20 years as a Chairman in several corporations.

Christoph Vilanek has over 14 years of experience as a CEO of listed companies and more than 20 years as a Chairman in several corporations. Before becoming Managing director of the global online fashion retailer boo.com, he holded various managerial positions within the media and publishing business. Between 2001 and 2004, Christoph Vilanek was part of the management consultancy McKinsey, where he was mainly working in the telecommunications sector in Germany and Eastern Europe. From 2005 until 2009 Vilanek was appointed as VP Customer Management at Debitel AG in Stuttgart, one of the largest mobile telephone services providers in Europe, offering a wide range of telecommunication products – mobile and land-line telephony as well internet services. After Debitel AG was acquired by freenet in 2008 he was appointed as CEO of Freenet AG in 2009. Freenet is the largest network-independent telecommunications provider in Germany. The Group offers its customers a comprehensive portfolio of services and products, primarily in the field of mobile voice and TV services. The company is a 3 times winner of the HASPAX Award, Hamburg stock index that reflects the stock market performance of selected top companies in the metropolitan region.
In 2014, Wirtschaftswoche, the German weekly business news magazine, placed Christoph Vilanek as 2nd in their annual CEO ranking.
Christoph Vilanek holds “Business administration” diploma from the Leopold-Franzen University in Innsbruck and a Master’s degree BWL (Diplom Kaufmann).
Independent member of the Board of Directors

Nikolay Martinov

With over 18 years of experience in the field of capital markets, public companies and finance, Nikolay Martinov is a valuable advisor and independent member of the Board of Directors.

With over 18 years of experience in the field of capital markets, public companies and finance, Nikolay Martinov is a valuable advisor and independent member of the Board of Directors at Allterco. He started his financial career as a commodity broker on the Sofia Commodity Exchange in the period 1991-1993, and since 1993 he has been a broker on the Sofia Stock Exchange and the Balkan Stock Exchange. His career induces a number of prestigious financial organizations. Since 2018 he is co-founder and managing partners of equity investment company Impetus Capital. Alongside his unmatched financial competence, he holds a master's degree in computer technology from the Technical University of Sofia.

Extended Operational Board

Group CEO of Allterco and Head of the R&D division

Dimitar Dimitrov

He is an IT entrepreneur and technology visionary. He started his first company shortly before graduating from high school.

Dimitar Dimitrov is an IT entrepreneur and technology visionary. He started his first company shortly before graduating from high school. It specialized in software development for 8 and 16 bit computers. His next project was REAL TV – a cable television, which provides services in Studentski grad, Kazichene and Busmantsi, as well as in Plovdiv and Krumovo. He is the founder of the newspapers PC Review, Computers and Peripherals and GSM Review.

Dimitar Dimitrov started his business relations with mobile operators in 2002, creating the company DVR OOD, which subsequently became part of Terra Communications AD – a leading company in the development of mobile solutions, platforms and applications. Today he is the CEO of the holding Allterco JSCo, which unites under its umbrella 7 companies. Dimitar Dimitrov is the founder of the IoT business of the Group in his role of a manager first and a director of "Research and Development" later. His main activity is the development of new IoT products and projects.

Wolfgang Kirsch
CEO of Allterco JSCo and Allterco Europe

Wolfgang Kirsch

Wolfgang Kirsch has over 25 years of experience in consumer electronics retailers in Europe.

Wolfgang Kirsch has over 25 years of experience in consumer electronics retailers in Europe.
Before heading Allterco, Wolfgang Kirsch held a senior management position at MediaMarktSaturn Retail Group until 2018, most recently as Chief Operating Officer. After successfully leading the company's expansion in many countries, he is responsible for developing the company's own brands, digitizing the retail business, and connecting online and offline channels in 16 countries, among other activities.
Following MediaMarktSaturn, Kirsch assists international corporations and midsize companies in their digital transformation and business development with direct deliveries to consumers through his consulting firm and as an external consultant at McKinsey & Company and on behalf of private equity firms.
In parallel, he has contributed his experience to the development of several startups such as the retail service provider Vaund and the sustainable coffee maker Vitaboni.
As CEO of Allterco Europe, Wolfgang Kirsch will focus on developing and expanding Allterco's European business through sales and marketing in the respective countries.
Chief Commercial Officer

Mirche Atanasovski

Mirche has over 20 years experience in telecommunication, business development and international sales.

Mirche Atanasovski has over 20 years experience in telecommunication, business development and international sales. Started his career with Deutsche Telekom in Macedonia, and joined Allterco Group as Business Development Director in 2012, as of 2016 he took over the Chief Commercial role of the Group. Under his leadership the company expanded the partners footprint in over 30 countries worldwide, and is selling products in over 100 countries worldwide.
Chief Financial Officer

Svetozar Iliev

Svetozar has more than 15 years of experience in the field of finance, of which 10 years are related to the sector of technology, media and telecommunications.

Svetozar Iliev has more than 15 years of experience in the field of finance, of which 10 years are related to the sector of technology, media and telecommunications. His career began in 1999 in the field of venture capital and corporate finance in Southeast Europe. Before joining Allterco in 2010 he gained experience in the media & communications business as the Deputy CFO at Nova Broadcasting and CFO at Diema Vision.
He has a Bachelor's degree in Business Administration from the University of Portsmouth, United Kingdom where he graduated with honors. Svetozar holds a Financial Analyst Certificate (CFA) and is a member of the CFA Institute (USA) and the Bulgarian CFA Association.
Chief Marketing Officer

Ivan Zahov

Ivan is an accomplished marketing executive with a solid background and over 10 years of industry experience.

Ivan Zahov is an accomplished marketing executive with a solid background in Martech, Technology, and Digital Transformation. Ivan has over 10 years of industry experience and has successfully planned and implemented complete marketing campaigns, enhanced customer acquisition and retention strategies, and led worldwide teams in delivering marketing automation products. As a former consultant of a Fortune 500 FMCG company, Ivan has insightful knowledge of market dynamics and a track record of generating growth through successful marketing and delivery initiatives. As Chief Marketing Officer, Ivan will be responsible for driving the company's sustained success in accomplishing marketing objectives, which will further improve the company's market position and support continued growth.
Chief Technical Officer

Leon Kralj

Leon is an accomplished professional with over 26 years of experience in industrial automation, building management systems, and smart home solutions.

Leon Kralj is an accomplished professional with over 26 years of experience in industrial automation, building management systems, and smart home solutions. As the Managing Director of GOAP for 22 years, he successfully transformed the company into a leading supplier of smart home products and controllers for cruise ships. With a background as an automation engineer overseeing international projects in the steel and cruise ship industries, Leon Kralj brings valuable expertise to his current role as the Chief Technology Officer (CTO) of Allterco. He is dedicated to developing innovative smart home solutions for customers worldwide, leveraging his vast experience to deliver cutting-edge products.

Directors’ Dealings

Date

Name

Position

Type of business

Quantity

Course/Price

Volume

02/10/2023

Dimitar Dimitrov

Chief Executive Officer (CEO)

Sale

71,000

BGN 37.161

BGN 2,638,431.00

27/29/2023

Svetlin Todorov

Member of the Board of Directors

Sale

361,500

EUR 19.00

EUR 6,868,500.00

22/08/2023

Wolfgang Kirsch

CEO of Shelly Group PLC

Buy

1300

EUR 20

EUR 26,000.00

Annual General Meeting

Annual General Meeting

Minutes of the Annual GMS 12.06.2023
Invitation
WRITTEN MATERIALS

Shareholders’ rights

A shareholder is any person entered in the shareholders list at the Central Depository AD at a certain moment in view of a specific right and the provisions of the Public Offering of Securities Act and the Commercial Act. Each shareholder may exercise his rights in accordance with the procedure provided for in the law and the Articles of Association of the company.

Voting Right

Each share shall give its holder one vote in the General Meeting of the Shareholders of the Company.

The voting right shall be exercised by the persons listed in the registers of the Central Depository AD as entitled to a voting right 14 days prior to the date of the general meeting. Central Depository AD shall provide to the Company a list of the persons as at the above-specified date and of the foreign persons under Article 136 (1) of POSA, holding on their behalf the securities of other persons.

The voting right may be exercised personally (accordingly, through the legal representatives of the shareholder) or through a proxy. A shareholder shall be entitled to authorize any natural person or legal entity to participate and vote in the general meeting on their behalf, including a member of the Company’s board of directors, if the shareholder has explicitly indicated the manner of voting on each of the agenda items of the relevant general meeting. The authorization must be made in writing, including by electronic means in the form of an electronic document, digitally signed, made for the specific general meeting, explicitly and containing the requisites listed in Article 116 (1) POSA. The conditions and procedure for voting via proxy, including the manner of receiving of powers of attorney via electronic means and notifications for withdrawal of such, shall be laid down in rules of the board of directors and published on the Company website (<a href=”http://www.allterco.com”>www.allterco.com</a>) for each specific meeting. The Company must provide a template for the written power of attorney on paper and electronically, if applicable, with the materials for the General Meeting of Shareholders or upon request after it is convened.

Under the Articles of Association of the Company, the board of directors may allow absentee voting prior to the date of the general meeting by mail and also exercising of the voting right via electronic means, according to rules established by it, whereas this possibility must be indicated in the invitation for convening of the specific general meeting.

In certain cases provided for by the law, the exercise of the voting right may be restricted.

Pre-Emptive Rights

In case of capital increase of the Company, the shareholders shall be entitled to acquire part of the new shares, corresponding to their capital share prior to the increase, whereas one right shall be issued against each existing share and the proportion between issued rights and new shares shall be determined in the respective resolution on capital increase. The requirement for capital increase with issue of rights shall not apply in certain cases determined by the law.

Right to Share of the Profits

The Articles of Association of the Company do not provide for the right to a share of the profits, other than the dividend right described here below.

Right to a Liquidation Quota

Each share gives its holder the right to a liquidation quota commensurate with its par value. This is a conditional right – it arises and may be exercised only if (and to the extent that) in case of Company dissolution, after satisfaction of the claims of all creditors, there are residual assets for distribution among the shareholders and it is up to the size of these assets. The right belongs to the shareholders registered as such upon termination of the Company and it shall be extinguished upon expiration of the general 5-year limitation period.

Right to Dividends

Each share gives its holder the right to a dividend commensurate with its par value.

The dividend shall be distributed by a resolution of the General Meeting of Shareholders, whereas the Articles of Association of the Company provide for the possibility to distribute annual and six-month dividends. The offered shares, as ordinary shares, do not give a right to a guaranteed dividend, respectively, the Company is not obliged to make dividend payments, there is no defined periodicity of dividend payment and respectively, the obligations for due, but undistributed, dividends shall not accumulate. Whether a dividend shall be distributed or not, as well as the specific amount of the distributed dividend, depends on the results of the Company (there must be available funds, which may be distributed to the shareholders, namely the net value of Company assets, reduced by the dividends subject to payment, shall be at least equal to the registered capital of the Company, reserve fund and other funds, which the Company must establish, if such, whereas for payment of an interim dividend, there is also a profit requirement for the respective six-month period) and on the assessment of the General Meeting of Shareholders, which must resolve on distribution of the dividend.

The resolution to distribute dividend may be taken by the regular annual general meeting of shareholders, which has adopted the audited annual financial statement (for payment of annual dividend), or the extraordinary general meeting of shareholders, which has adopted the six-month report, in compliance with the requirements of the Commerce Act, while for distribution of an interim dividend – also the special requirements of Article 115c (2) of POSA apply. Persons recorded in the registers of Central Depository AD as having a dividend right shall be entitled to receive a dividend on the 14<sup>th</sup> day after the date of the General Meeting that adopted the annual, accordingly the six-month, financial statement and passed a resolution to distribute the profit.

The Company must ensure payment to the shareholders of the dividend voted at the General Meeting of Shareholders within a period of 60 days after it was held. Persons entitled to a dividend may exercise this right before the expiration of the general 5-year statute of limitations thereafter the right shall be extinguished and non-received dividends shall be retained by the Company.

Costs related to payment of the dividends shall be covered by the Company.

The Company’s Articles of Association does not provide for restrictions related to payment of a dividend. No special provisions have been provided with respect to foreign persons entitled to a dividend.

Other Rights

<u>Management rights</u>

In addition to the voting right, as defined above in item 4.5 hereof, each shareholder shall be entitled to participate in the governance of the Company, including to elect and to be elected in its management bodies.

<u>Control rights</u>

The control rights of the shareholder include the shareholder’s right to information. The right of information expresses the ability of shareholders to review all written material related to the agenda of the convened general meeting, to receive these materials upon request free of charge, and to receive the minutes and annexes to them from past general meetings. The right of information also includes the right of the shareholder to receive comprehensive answers from the members of the board of directors of the Company on questions raised during the General Meeting of Shareholders. At any time, shareholders have the right to request and receive information on the financial and economic state of the Company from the Investor Relations Director.

<u>Protective rights</u>

Each shareholder may bring an action against the Company before the district court at its seat to revoke a resolution of the general meeting, when it contravenes mandatory provisions of the law or of the Articles of Association, to protect their membership right and individual membership rights, when these have been violated by bodies of the Company, as well to request appointment of registered auditors by the Registry Agency, if such have not been elected by the general meeting of shareholders by the end of the calendar year.

Shareholders holding at least 5% of the Company capital are entitled to further rights such as: to bring an action before the district court at the Company seat for compensation for damages caused to the company from actions or omissions by the members of the management and control bodies; to make requests to the district court to convene a general meeting or to authorize their representative to convene a general meeting with an agenda determined by them; To request the inclusion of items and to put forward resolutions on items already included in the agenda for the general meeting under Article 223a of the Commerce Act (does not apply to inclusion of items or putting forward resolutions on matters within the scope of Article 114 (1) of POSA); to bring Company actions against third parties before court, in case of failure of the Company management bodies to act, which endangers its interest; make a request to the board of directors to convene the General Meeting of Shareholders.

The shareholders may exercise their rights in accordance with the rules prescribed by the provisions of the Bulgarian Commercial Act and the Public Offering of Securities Act.

Articles of Association

Articles of Association

2023-06-30 Articles of Association (amendments)

Declarations (available only in Bulgarian)

2021-03-16 Декларация чл. 114б ЗППЦK Николай Мартинов
2021-03-16 Декларация чл. 114б ЗППЦK Светлин Тодоров
2021-03-16 Декларация чл 114б ЗППЦК Димитър Димитров.pdf
2021-03-12 Декларация чл 114б ЗППЦК Николай Мартинов.pdf
2020-07-30 Декларация по чл. 114б ЗППЦК Светлин Тодоров
2020-07-24 Декларация по чл. 114б ЗППЦК Николай Мартинов
2020-07-22 Декларация по чл. 114б ЗППЦК Димитър Димитров.pdf
2020-01-24 Декларация чл. 114б ЗППЦК Николай Мартинов.pdf
2019-12-23 Декларация чл. 114б ЗППЦК Светлин Тодоров.pdf
2019-12-20 Декларация чл. 114б ЗППЦК Димитър Димитров
2019-12-20 Декларация чл. 114б ЗППЦК Николай Мартинов
Декларация 114б ЗППЦК_Виктор Атанасов
Декларация 114б ЗППЦК_Димитър Димитров
Декларация 114б ЗППЦК_Димитър Димитров_23.12.2016
Декларация 114б ЗППЦК_Николай Мартинов
Декларация 114б ЗППЦК_Рашко Костов
Декларация 114б ЗППЦК_Светлин Тодоров
Декларация Зоя Петрова по чл. 81, ал. 5 ЗППЦК
Декларация Ивета Вучкова по чл. 81, ал. 5 ЗППЦК
Декларация Карол по чл. 81, ал. 5 ЗППЦК
Декларация Михаил Димитров по чл. 81, ал. 5 ЗППЦК
Декларация Рашко Костов по чл. 81, ал. 5 ЗППЦК
Декларация Светлин Тодоров по чл. 81, ал. 5 ЗППЦК
Декларация Николай Мартинов по чл. 81, ал. 5 ЗППЦК
Декларация Светозар Илиев по чл. 81, ал. 5 ЗППЦК
Декларация чл. 114б ЗППЦК Димитър Димитров
Декларация чл. 114б ЗППЦК Светлин Тодоров
Декларация чл. 114б ЗППЦК Николай Мартинов

Remuneration Policy

Remuneration Policy

13-12-2022 Remuneration Policy_EN.pdf

Other Documents required by the Bulgarian law (available only in Bulgarian)

2021-03-16 Декларация чл. 114б ЗППЦK Николай Мартинов
2021-03-16 Декларация чл. 114б ЗППЦK Светлин Тодоров
2021-03-16 Декларация чл 114б ЗППЦК Димитър Димитров.pdf
2021-03-12 Декларация чл 114б ЗППЦК Николай Мартинов.pdf
2020-07-30 Декларация по чл. 114б ЗППЦК Светлин Тодоров
2020-07-24 Декларация по чл. 114б ЗППЦК Николай Мартинов
2020-07-22 Декларация по чл. 114б ЗППЦК Димитър Димитров.pdf
2020-01-24 Декларация чл. 114б ЗППЦК Николай Мартинов.pdf
2019-12-23 Декларация чл. 114б ЗППЦК Светлин Тодоров.pdf
2019-12-20 Декларация чл. 114б ЗППЦК Димитър Димитров
2019-12-20 Декларация чл. 114б ЗППЦК Николай Мартинов
Декларация 114б ЗППЦК_Виктор Атанасов
Декларация 114б ЗППЦК_Димитър Димитров
Декларация 114б ЗППЦК_Димитър Димитров_23.12.2016
Декларация 114б ЗППЦК_Николай Мартинов
Декларация 114б ЗППЦК_Рашко Костов
Декларация 114б ЗППЦК_Светлин Тодоров
Декларация Зоя Петрова по чл. 81, ал. 5 ЗППЦК
Декларация Ивета Вучкова по чл. 81, ал. 5 ЗППЦК
Декларация Карол по чл. 81, ал. 5 ЗППЦК
Декларация Михаил Димитров по чл. 81, ал. 5 ЗППЦК
Декларация Рашко Костов по чл. 81, ал. 5 ЗППЦК
Декларация Светлин Тодоров по чл. 81, ал. 5 ЗППЦК
Декларация Николай Мартинов по чл. 81, ал. 5 ЗППЦК
Декларация Светозар Илиев по чл. 81, ал. 5 ЗППЦК
Декларация чл. 114б ЗППЦК Димитър Димитров
Декларация чл. 114б ЗППЦК Светлин Тодоров
Декларация чл. 114б ЗППЦК Николай Мартинов