Executive Team

<p>Dimitar Dimitrov is an entrepreneur with more than 25 years of experience in technology, telecommunications and IoT. He demonstrated an entrepreneurial spirit in his early years when he founded his first company shortly before graduating from high school. Later, he founded the cable TV company REAL TV, which provides services in various cities in Bulgaria. His passion for technology and the realization that there was not enough technology media in Bulgaria, led him to establish the periodicals PC Review, Computers and Peripherals and GSM Review. Dimitar Dimitrov’s business ventures continued by establishing Teracomm. The company gained momentum around 2003 by offering mobile services, mobile marketing, and notifications. Teracomm’s business expanded beyond the borders of Bulgaria, later the company went public on the Bulgarian stock exchange and was restructured into the Allterco holding. One of the partners in the company was Svetlin Todorov, with whom Dimitar Dimitrov later founded Shelly Group AD. Allterco’s business began to diversify from providing telecommunications services into automation and IoT. The first step in that direction was the development of smart home management products under the Shelly line. The idea behind Shelly is to offer products so that users without deep technical knowledge can use them. In 2023, the holding company rebranded to Shelly Group, with the new name reflecting the leading market position of Shelly-branded products and also serve to unify the brand identity across the Group.</p>

<p>Wolfgang Kirsch has 25+ years of experience in consumer electronics retailers across Europe. Before heading Shelly Group SE Wolfgang Kirsch held a senior position at MediaMarktSaturn Retail Group until 2018, most recently as Chief Operating Officer. After driving expansion into numerous countries, he was most recently responsible for the development of own brands, the digitalization of the retail business, and the linking of online and offline channels across 14 countries, among other things. After MediaMarktSaturn, Kirsch supported international corporations and medium-sized companies in their digital transformation and the development of direct-to-consumer businesses through his own consulting company, as an external consultant at McKinsey &amp; Company, and on behalf of private equity companies. As CEO of Shelly Group SE, Wolfgang Kirsch focuses on the development and expansion of Shelly Group’s business through sales and marketing in the respective countries.</p>

Svetlin Todorov is an entrepreneur with over 20 years of experience in telecommunications, media, advertising and technology. He started first business in 1997 when he founded an international advertising agency. The company stands out with a broad portfolio of clients, with a special focus in FMCG, offering one of the best BTL services nationwide and its own network of representatives across the country. Later, he focused on the outdoor advertising sector by establishing. His business ventures did not stop there and together with Dimitar Dimitrov the partners established Teracomm. The company gained momentum around 2003 by offering mobile services, mobile marketing, and notifications. At that time, Svetlin Todorov was serving as a co-CEO of the company, as well as CEO of its US-based division, Global Teracomm. For nearly 20 years, Teracomm has been a leader in the commercial and technical provision of products and services for the mobile and entertainment industries. The company grew beyond the borders of Bulgaria, went public on the Bulgarian stock exchange and was restructured into the Allterco holding – currently Shelly Group AD. Svetlin Todorov is managing director of Shelly USA Inc. and overseas the company’s business partnerships.

Christoph Vilanek has over 14 years of experience as a CEO of listed companies and more than 20 years as a Chairman in several corporations. Before becoming Managing director of the global online fashion retailer boo.com, he held various managerial positions within the media and publishing business. Between 2001 and 2004, Christoph Vilanek was part of the management consultancy McKinsey, where he was mainly working in the telecommunications sector in Germany and Eastern Europe. From 2005 until 2009 Vilanek was appointed as VP Customer Management at Debitel AG in Stuttgart, one of the largest mobile telephone services providers in Europe, offering a wide range of telecommunication products – mobile and land-line telephony as well internet services. After Debitel AG was acquired by freenet in 2008 he was appointed as CEO of Freenet AG in 2009. Freenet is the largest network-independent telecommunications provider in Germany. The Group offers its customers a comprehensive portfolio of services and products, primarily in the field of mobile voice and TV services. The company is a 3 times winner of the HASPAX Award, Hamburg stock index that reflects the stock market performance of selected top companies in the metropolitan region. In 2014, Wirtschaftswoche, the German weekly business news magazine, placed Christoph Vilanek as 2nd in their annual CEO ranking. Christoph Vilanek holds Business administration diploma from the Leopold-Franzen University in Innsbruck and a Master’s degree BWL (Diplom Kaufmann).

With over 18 years of experience in the field of capital markets, public companies and finance, Nikolay Martinov is a valuable advisor and independent member of the Board of Directors at Allterco. He started his financial career as a commodity broker on the Sofia Commodity Exchange in the period 1991-1993, and since 1993 he has been a broker on the Sofia Stock Exchange and the Balkan Stock Exchange. His career includes a number of prestigious financial organizations. Since 2018 he is co-founder and managing partner of equity investment company Impetus Capital. Alongside his unmatched financial competence, he holds a master’s degree in computer technology from the Technical University of Sofia.