Directors' Dealings

Transactions by persons discharging managerial responsibilities and persons closely associated with them.

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Wolfgang
Last name(s):	Kirsch

2. Reason for the notification

a) Position / status

Position:

Chief Executive Director of Shelly Group SE

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Financial instrument linked to a share or a debt instrument
Description:	Options on shares of Shelly Group SE (ISIN BG1100003166)

b) Nature of the transaction

Acceptance of options for 474,800 shares

Transaction linked to the exercise of share option programmes

c) Price(s) and volume(s)

Price(s)	Volume(s)
not numberable	not numberable

d) Aggregated information

Price	Aggregated volume
not numberable	not numberable

e) Date of the transaction

03/09/2026; UTC+3

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Name and legal form:

Salisto Holdings LLC

2. Reason for the notification

a) Position / status

Person closely associated with:
Title:
First name:	Svetlin
Last name(s):	Todorov
Position:	Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Acquisition – via in-kind contribution of 1,184,995 shares

c) Price(s) and volume(s)

Price(s)	Volume(s)
not numberable	not numberable

d) Aggregated information

Price	Aggregated volume
not numberable	not numberable

e) Date of the transaction

13/08/2026; UTC+3

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetlin
Last name(s):	Todorov

2. Reason for the notification

a) Position / status

Position:

Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal – in-kind contribution of 1,184,995 shares

c) Price(s) and volume(s)

Price(s)	Volume(s)
not numberable	not numberable

d) Aggregated information

Price	Aggregated volume
not numberable	not numberable

e) Date of the transaction

13/08/2026; UTC+3

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Name and legal form:

Unikom Consult Ltd.

2. Reason for the notification

a) Position / status

Person closely associated with:
Title:
First name:	Nikolay
Last name(s):	Martinov
Position:	Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
55.0000 EUR	165,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
55.0000 EUR	165,000.0000 EUR

e) Date of the transaction

05/12/2025; UTC+1

f) Place of the transaction

Name:	Xetra
MIC:	XETR

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar Gospodinov
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
56.0000 EUR	112,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
56.0000 EUR	112,000.0000 EUR

e) Date of the transaction

19/11/2025; UTC+2

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar Gospodinov
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
54.4700 EUR	79,144.9100 EUR

d) Aggregated information

Price	Aggregated volume
54.4700 EUR	79,144.9100 EUR

e) Date of the transaction

17/11/2025; UTC+1

f) Place of the transaction

Name:	Xetra
MIC:	XETR

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar Gospodinov
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
56.2000 EUR	112,400.0000 EUR
56.4000 EUR	82,964.4000 EUR
56.0000 EUR	112,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
56.1807 EUR	307,364.4000 EUR

e) Date of the transaction

19/11/2025; UTC+1

f) Place of the transaction

Name:	Xetra
MIC:	XETR

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar Gospodinov
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
55.8000 EUR	111,600.0000 EUR

d) Aggregated information

Price	Aggregated volume
55.8000 EUR	111,600.0000 EUR

e) Date of the transaction

18/11/2025; UTC+1

f) Place of the transaction

Name:	Xetra
MIC:	XETR

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar Gospodinov
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
52.0000 EUR	52,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
52.0000 EUR	52,000.0000 EUR

e) Date of the transaction

24/09/2025; UTC+3

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar Gospodinov
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
52.6000 EUR	3,997.6000 EUR
52.0000 EUR	52,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
52.0424 EUR	55,997.6000 EUR

e) Date of the transaction

24/09/2025; UTC+2

f) Place of the transaction

Name:	Xetra
MIC:	XETR

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Amendment

Initial notification contained a wrong date of transaction.

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
49.00 EUR	490.00 EUR
49.00 EUR	3,675.00 EUR
49.10 EUR	4,910.00 EUR
49.10 EUR	4,910.00 EUR
49.10 EUR	24,550.00 EUR
49.20 EUR	29,520.00 EUR
49.00 EUR	49,000.00 EUR
49.00 EUR	49,000.00 EUR
49.00 EUR	267,344.00 EUR
49.00 EUR	98.00 EUR
49.00 EUR	490.00 EUR
49.00 EUR	735.00 EUR
49.00 EUR	1,470.00 EUR
49.00 EUR	1,960.00 EUR
49.00 EUR	1,960.00 EUR
49.00 EUR	2,450.00 EUR
49.00 EUR	6,321.00 EUR
49.00 EUR	9,800.00 EUR
49.00 EUR	17,150.00 EUR
49.00 EUR	29,400.00 EUR
49.00 EUR	45,325.00 EUR
49.00 EUR	122,500.00 EUR
48.10 EUR	481.00 EUR
48.10 EUR	625.30 EUR
48.70 EUR	243.50 EUR
48.10 EUR	1,154.40 EUR
48.10 EUR	1,394.90 EUR
48.10 EUR	2,405.00 EUR
48.20 EUR	4,820.00 EUR
48.50 EUR	4,850.00 EUR
48.10 EUR	9,620.00 EUR
48.10 EUR	14,045.20 EUR
48.10 EUR	14,430.00 EUR
48.60 EUR	24,300.00 EUR
50.40 EUR	453.60 EUR
48.10 EUR	962.00 EUR
50.20 EUR	1,757.00 EUR
49.00 EUR	2,450.00 EUR
48.10 EUR	9,620.00 EUR
48.10 EUR	18,614.70 EUR
48.20 EUR	24,100.00 EUR
48.00 EUR	528.00 EUR
48.30 EUR	241.50 EUR
48.20 EUR	2,410.00 EUR
48.20 EUR	2,410.00 EUR
48.00 EUR	4,032.00 EUR
48.00 EUR	4,800.00 EUR
48.10 EUR	9,620.00 EUR
48.20 EUR	9,640.00 EUR
50.00 EUR	25,000.00 EUR
48.20 EUR	134,960.00 EUR
48.00 EUR	2,400,000.00 EUR
48.00 EUR	2,400,000.00 EUR
48.00 EUR	5,329,872.00 EUR
48.00 EUR	96.00 EUR
48.00 EUR	480.00 EUR
48.00 EUR	576.00 EUR
48.00 EUR	864.00 EUR
48.00 EUR	1,296.00 EUR
48.00 EUR	1,440.00 EUR
48.00 EUR	1,680.00 EUR
48.00 EUR	1,920.00 EUR
48.00 EUR	2,880.00 EUR
48.00 EUR	4,128.00 EUR
48.00 EUR	4,800.00 EUR
48.00 EUR	4,800.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	19,200.00 EUR
48.00 EUR	24,000.00 EUR
48.00 EUR	24,000.00 EUR
48.00 EUR	48,000.00 EUR
48.00 EUR	96,000.00 EUR
52.00 EUR	208.00 EUR
52.20 EUR	261.00 EUR
53.40 EUR	267.00 EUR
52.40 EUR	314.40 EUR
52.60 EUR	473.40 EUR
52.80 EUR	475.20 EUR
53.20 EUR	478.80 EUR
53.00 EUR	530.00 EUR
53.20 EUR	532.00 EUR
52.00 EUR	624.00 EUR
52.40 EUR	733.60 EUR
53.20 EUR	798.00 EUR
52.00 EUR	832.00 EUR
52.00 EUR	1,040.00 EUR
52.00 EUR	1,040.00 EUR
52.20 EUR	1,044.00 EUR
52.20 EUR	1,044.00 EUR
52.60 EUR	1,052.00 EUR
53.20 EUR	1,064.00 EUR
52.20 EUR	1,096.20 EUR
52.00 EUR	1,196.00 EUR
53.00 EUR	1,325.00 EUR
52.00 EUR	1,404.00 EUR
52.00 EUR	1,456.00 EUR
52.40 EUR	1,572.00 EUR
52.20 EUR	2,244.60 EUR
52.20 EUR	5,220.00 EUR
52.40 EUR	5,240.00 EUR
52.60 EUR	5,260.00 EUR
53.20 EUR	5,320.00 EUR
51.60 EUR	7,740.00 EUR
52.40 EUR	7,860.00 EUR
51.80 EUR	10,360.00 EUR
52.20 EUR	10,440.00 EUR

d) Aggregated information

Price	Aggregated volume
48.0953 EUR	11,569,603.3000 EUR

e) Date of the transaction

19/09/2025; UTC+3

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetlin
Last name(s):	Todorov

2. Reason for the notification

a) Position / status

Position:

Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
48.5000 EUR	9,700,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
48.5000 EUR	9,700,000.0000 EUR

e) Date of the transaction

18/09/2025; UTC+3

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetlin
Last name(s):	Todorov

2. Reason for the notification

a) Position / status

Position:

Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
48.5000 EUR	48,500.0000 EUR
48.5000 EUR	48,500.0000 EUR
48.5000 EUR	1,843,000.0000 EUR

d) Aggregated information

Price	Aggregated volume
48.5000 EUR	1,940,000.0000 EUR

e) Date of the transaction

23/09/2025; UTC+3

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
49.00 EUR	490.00 EUR
49.00 EUR	3,675.00 EUR
49.10 EUR	4,910.00 EUR
49.10 EUR	4,910.00 EUR
49.10 EUR	24,550.00 EUR
49.20 EUR	29,520.00 EUR
49.00 EUR	49,000.00 EUR
49.00 EUR	49,000.00 EUR
49.00 EUR	267,344.00 EUR
49.00 EUR	98.00 EUR
49.00 EUR	490.00 EUR
49.00 EUR	735.00 EUR
49.00 EUR	1,470.00 EUR
49.00 EUR	1,960.00 EUR
49.00 EUR	1,960.00 EUR
49.00 EUR	2,450.00 EUR
49.00 EUR	6,321.00 EUR
49.00 EUR	9,800.00 EUR
49.00 EUR	17,150.00 EUR
49.00 EUR	29,400.00 EUR
49.00 EUR	45,325.00 EUR
49.00 EUR	122,500.00 EUR
48.10 EUR	481.00 EUR
48.10 EUR	625.30 EUR
48.70 EUR	243.50 EUR
48.10 EUR	1,154.40 EUR
48.10 EUR	1,394.90 EUR
48.10 EUR	2,405.00 EUR
48.20 EUR	4,820.00 EUR
48.50 EUR	4,850.00 EUR
48.10 EUR	9,620.00 EUR
48.10 EUR	14,045.20 EUR
48.10 EUR	14,430.00 EUR
48.60 EUR	24,300.00 EUR
50.40 EUR	453.60 EUR
48.10 EUR	962.00 EUR
50.20 EUR	1,757.00 EUR
49.00 EUR	2,450.00 EUR
48.10 EUR	9,620.00 EUR
48.10 EUR	18,614.70 EUR
48.20 EUR	24,100.00 EUR
48.00 EUR	528.00 EUR
48.30 EUR	241.50 EUR
48.20 EUR	2,410.00 EUR
48.20 EUR	2,410.00 EUR
48.00 EUR	4,032.00 EUR
48.00 EUR	4,800.00 EUR
48.10 EUR	9,620.00 EUR
48.20 EUR	9,640.00 EUR
50.00 EUR	25,000.00 EUR
48.20 EUR	134,960.00 EUR
48.00 EUR	2,400,000.00 EUR
48.00 EUR	2,400,000.00 EUR
48.00 EUR	5,329,872.00 EUR
48.00 EUR	96.00 EUR
48.00 EUR	480.00 EUR
48.00 EUR	576.00 EUR
48.00 EUR	864.00 EUR
48.00 EUR	1,296.00 EUR
48.00 EUR	1,440.00 EUR
48.00 EUR	1,680.00 EUR
48.00 EUR	1,920.00 EUR
48.00 EUR	2,880.00 EUR
48.00 EUR	4,128.00 EUR
48.00 EUR	4,800.00 EUR
48.00 EUR	4,800.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	9,600.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	14,400.00 EUR
48.00 EUR	19,200.00 EUR
48.00 EUR	24,000.00 EUR
48.00 EUR	24,000.00 EUR
48.00 EUR	48,000.00 EUR
48.00 EUR	96,000.00 EUR
52.00 EUR	208.00 EUR
52.20 EUR	261.00 EUR
53.40 EUR	267.00 EUR
52.40 EUR	314.40 EUR
52.60 EUR	473.40 EUR
52.80 EUR	475.20 EUR
53.20 EUR	478.80 EUR
53.00 EUR	530.00 EUR
53.20 EUR	532.00 EUR
52.00 EUR	624.00 EUR
52.40 EUR	733.60 EUR
53.20 EUR	798.00 EUR
52.00 EUR	832.00 EUR
52.00 EUR	1,040.00 EUR
52.00 EUR	1,040.00 EUR
52.20 EUR	1,044.00 EUR
52.20 EUR	1,044.00 EUR
52.60 EUR	1,052.00 EUR
53.20 EUR	1,064.00 EUR
52.20 EUR	1,096.20 EUR
52.00 EUR	1,196.00 EUR
53.00 EUR	1,325.00 EUR
52.00 EUR	1,404.00 EUR
52.00 EUR	1,456.00 EUR
52.40 EUR	1,572.00 EUR
52.20 EUR	2,244.60 EUR
52.20 EUR	5,220.00 EUR
52.40 EUR	5,240.00 EUR
52.60 EUR	5,260.00 EUR
53.20 EUR	5,320.00 EUR
51.60 EUR	7,740.00 EUR
52.40 EUR	7,860.00 EUR
51.80 EUR	10,360.00 EUR
52.20 EUR	10,440.00 EUR

d) Aggregated information

Price	Aggregated volume
48.0953 EUR	11,569,603.3000 EUR

e) Date of the transaction

23/09/2025; UTC+3

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Christoph
Last name(s):	Vilanek

2. Reason for the notification

a) Position / status

Position:

Chairman of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
49.20000 EUR	73,800.0000 EUR

d) Aggregated information

Price	Aggregated volume
49.2000 EUR	73,800.0000 EUR

e) Date of the transaction

15/07/2025; UTC+2

f) Place of the transaction

Name:	Munich Stock Exchange
MIC:	XMUN

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Subscription of shares in public offering procedure for employees of Shelly Group SE and its subsidiaries.

c) Price(s) and volume(s)

Price(s)	Volume(s)
0.5100 EUR	1,433.6600 EUR

d) Aggregated information

Price	Aggregated volume
0.5100 EUR	1,433.6600 EUR

e) Date of the transaction

16/06/2025; UTC+2

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Name and legal form:

Unikom Consult Ltd.

2. Reason for the notification

a) Position / status

Person closely associated with:
Title:
First name:	Nikolay
Last name(s):	Martinov
Position:	Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
46.2000 EUR	4,620.0000 EUR
46.0000 EUR	1,610.0000 EUR
46.0000 EUR	690.0000 EUR
46.0000 EUR	3,680.0000 EUR
46.0000 EUR	2,300.0000 EUR
46.0000 EUR	2,300.0000 EUR
46.0000 EUR	276.0000 EUR
46.0000 EUR	1,840.0000 EUR
46.3000 EUR	185.2000 EUR
46.5000 EUR	930.0000 EUR
46.2000 EUR	277.2000 EUR
46.2000 EUR	2,772.0000 EUR
46.2000 EUR	8,500.8000 EUR
46.2000 EUR	11,550.0000 EUR
46.1000 EUR	4,610.0000 EUR

d) Aggregated information

Price	Aggregated volume
46.1412 EUR	46,141.2000 EUR

e) Date of the transaction

27/05/2025; UTC+2

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Name and legal form:

Unikom Consult Ltd.

2. Reason for the notification

a) Position / status

Person closely associated with:
Title:
First name:	Nikolay
Last name(s):	Martinov
Position:	Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
33.40 EUR	1736.80 EUR
33.30 EUR	333.00 EUR
33.30 EUR	1665.00 EUR
33.30 EUR	1165.50 EUR
33.30 EUR	18814.50 EUR
33.20 EUR	1660.00 EUR
33.20 EUR	664.00 EUR
33.20 EUR	332.00 EUR
33.20 EUR	2954.80 EUR
33.20 EUR	16965.20 EUR
33.10 EUR	993.00 EUR
33.10 EUR	662.00 EUR
33.10 EUR	463.40 EUR
33.10 EUR	4303.00 EUR
33.10 EUR	496.50 EUR
33.10 EUR	46306.90 EUR
33.20 EUR	3320.00 EUR
33.20 EUR	13280.00 EUR
33.10 EUR	16550.00 EUR
33.80 EUR	67600.00 EUR

d) Aggregated information

Price	Aggregated volume
33.3776 EUR	200265.6000 EUR

e) Date of the transaction

18/12/2024; UTC+2

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group SE

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Acquisition

c) Price(s) and volume(s)

Price(s)	Volume(s)
33.80 EUR	67600.00 EUR

d) Aggregated information

Price	Aggregated volume
33.80 EUR	67600.00 EUR

e) Date of the transaction

18/12/2024; UTC+2

f) Place of the transaction

Name:	Bulgarian Stock Exchange
MIC:	XBUL

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Name and legal form:

Impetus Capital Ltd.

2. Reason for the notification

a) Position / status

Person closely associated with:
Title:
First name:	Nikolay
Last name(s):	Martinov
Position:	Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Pledge of 162,000 shares.

c) Price(s) and volume(s)

Price(s)	Volume(s)
not numberable	not numberable

d) Aggregated information

Price	Aggregated volume
not numberable	not numberable

e) Date of the transaction

27/06/2024; UTC+3

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetozar
Last name(s):	Iliev

2. Reason for the notification

a) Position / status

Position:

Chief Financial Officer (CFO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Subscription of shares in public offering procedure for employees of Shelly Group AD and its subsidiaries.

c) Price(s) and volume(s)

Price(s)	Volume(s)
0.5100 EUR	1682.6600 EUR

d) Aggregated information

Price	Aggregated volume
0.5100 EUR	1682.6600 EUR

e) Date of the transaction

20/06/2024; UTC+2

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
33.0000 EUR	5002800.0000 EUR

d) Aggregated information

Price	Aggregated volume
33.0000 EUR	5002800.0000 EUR

e) Date of the transaction

13/06/2024; UTC+2

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetlin
Last name(s):	Todorov

2. Reason for the notification

a) Position / status

Position:

Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
33.0000 EUR	6600000.0000 EUR

d) Aggregated information

Price	Aggregated volume
33.0000 EUR	6600000.0000 EUR

e) Date of the transaction

13/06/2024; UTC+2

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
33.0000 EUR	4897200.0000 EUR

d) Aggregated information

Price	Aggregated volume
33.0000 EUR	4897200.0000 EUR

e) Date of the transaction

12/06/2024; UTC+2

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Wolfgang
Last name(s):	Kirsch

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Acquisition

c) Price(s) and volume(s)

Price(s)	Volume(s)
20.50 EUR	24989.50 EUR

d) Aggregated information

Price	Aggregated volume
20.50 EUR	24989.50 EUR

e) Date of the transaction

06/12/2023; UTC+1

f) Place of the transaction

Name:	Frankfurt
MIC:	XFRA

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Dimitar
Last name(s):	Dimitrov

2. Reason for the notification

a) Position / status

Position:

Chief Executive Officer (CEO)

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
37.161 BGN	2638431.000 BGN

d) Aggregated information

Price	Aggregated volume
37.161 BGN	2638431.000 BGN

e) Date of the transaction

28/09/2023; UTC+2

f) Place of the transaction

Outside a trading venue

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Svetlin
Last name(s):	Todorov

2. Reason for the notification

a) Position / status

Position:

Member of the Board of Directors

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

Shelly Group AD

b) LEI

8945007IDGKD0KZ4HD95

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	BG1100003166

b) Nature of the transaction

Disposal

c) Price(s) and volume(s)

Price(s)	Volume(s)
19.00 EUR	6868500.00 EUR

d) Aggregated information

Price	Aggregated volume
19.00 EUR	6868500.000 EUR

e) Date of the transaction

26/09/2023; UTC+2

f) Place of the transaction

Outside a trading venue

Shelly Group PLC: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Sofia / Munich, 21 August 2023 – Shelly Group PLC (ticker SLYG / ISIN: BG1100003166) (“Shelly Group” / “the Company”), previously: Allterco JSCo, a provider of IoT and smart home products based in Sofia, Bulgaria, herewith and within the legally established term informs that the following notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council was received at the office of Shelly Group PLC:

Notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council from Mr. Wolfgang Kirsch, in his capacity as a person discharging managerial responsibilities and namely – as Chief Executive Officer of Shelly Group PLC, of transactions conducted by this person and on his own account as follows: purchasing of in total 1,300 shares of Shelly Group PLC (ISIN BG1100003166) on 17 August 2023 through the Frankfurt Stock Exchange at an average price of EUR 20.00 per share and namely:

Purchase of 400 shares at EUR 20.00 per share;
Purchase of 900 shares at EUR 20.00 per share.

The transaction is not linked to the exercise of share option programs.

For further information, please visit allterco.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Tel: +49 89 125 09 0331
E-Mail: sp@crossalliance.de
www.crossalliance.de

Shelly Group PLC: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Sofia / Munich, 3 Juy 2023 – Shelly Group PLC (ticker A4L / ISIN: BG1100003166) (“Shelly Group” / “the Company”), previously: Allterco JSCo, a provider of IoT and smart home products based in Sofia, Bulgaria, herewith and within the legally established term informs that the following notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council was received at the office of Shelly Group PLC:

Notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council from Mr. Svetozar Iliev, in his capacity as a person discharging managerial responsibilities and namely – as Chief Financial Officer of Shelly Group PLC and Managing Director of “Allterco Robotics” EOOD, of transactions conducted by this person and on his own account in his capacity as employee – and as follows: purchasing of in total 4,619 shares of Shelly Group PLC (ISIN BG1100003166) from the capital increase of Shelly Group PLC, that was addressed to employees of the Company and its subsidiaries (including managers), on 29 June 2023 through the investment intermediary Karoll AD at an average price of EUR 1.00 per share.

The transactions are not linked to the exercise of share option programs.

For further information, please visit allterco.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Tel: +49 89 125 09 0331
E-Mail: sp@crossalliance.de
www.crossalliance.de

Allterco JSCo: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Sofia / Munich, 19 May 2023 – Allterco JSCo (ticker A4L / ISIN: BG1100003166) (“Allterco”), a provider of IoT and smart home products based in Sofia, Bulgaria, herewith and within the legally established term informs that the following notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council was received at the office of Allterco JSCo:

Notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council from Mr. Wolfgang Kirsch, in his capacity as a person discharging managerial responsibilities and namely – as Chief Executive Officer of Allterco JSCo, of transactions conducted by this person and on his own account as follows: purchasing of in total 4,100 shares of Allterco JSCo, (ISIN BG1100003166) on 16 May 2023 through XFRA (Frankfurt Stock Exchange) at average price of EUR 12.10 per share and namely:

Purchase of 600 shares at EUR 12.10 per share;
Purchase of 1,500 shares at EUR 12.10 per share;
Purchase of 2,000 shares at EUR 12.10 per share.

The transactions are not linked to the exercise of share option programs.

For further information, please visit allterco.com.

Investor Relations Contact

CROSS ALLIANCE communication GmbH
Sven Pauly
Tel: +49 89 125 09 0331
E-Mail: sp@crossalliance.de
www.crossalliance.de

Allterco JSCo: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Sofia / Munich, 5 July 2022 – Allterco JSCo (ticker A4L / ISIN: BG1100003166) (“Allterco”), a provider of IoT and smart home products based in Sofia, Bulgaria herewith and within the legally established term informs that the following notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council was received at the office of Allterco JSCo:

Notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council from IMPETUS CAPITAL OOD, in its capacity as a person closely associated with a person discharging managerial responsibilities and namely – Nikolay Angelov Martinov – member of the Board of Directors of Allterco JSCo, of a transaction conducted by IMPETUS CAPITAL OOD and on the own account of this entity as follows:

Pledge of 162,000 shares of Allterco JSCo, (ISIN BG1100003166) on 30.06.2022 outside the regulated market.

The transaction is not linked to the exercise of share option programs.

For further information, please visit allterco.com.

Investor Relations Contact
CROSS ALLIANCE communication GmbH
Sven Pauly
Tel: +49 89 125 09 0331
E-Mail: sp@crossalliance.de
www.crossalliance.de

Allterco JSCo: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Sofia / Munich, 7 Juni 2022 – Allterco JSCo (ticker A4L / ISIN: BG1100003166) (“Allterco”), a provider of IoT and smart home products based in Sofia, Bulgaria, herewith and within the legally established term informs that the following notification under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council was received at the office of Allterco JSCo:

Repurchase agreement (repo) (a closing transaction) for 135,000 shares of Allterco JSCo, (ISIN BG1100003166) at a price of BGN 1.969 per share, on 03.06.2022 outside the regulated market through the investment intermediary Elana Trading AD.

The transaction is not linked to the exercise of share option programs.

For further information, please visit allterco.com.

Investor Relations contact
CROSS ALLIANCE communication GmbH
Sven Pauly
Tel: +49 (0) 89-1250903-31
E-Mail: sp@crossalliance.de
www.crossalliance.de

Sofia / Munich, 16 December 2021 - Allterco JSCo (ticker A4L / ISIN: BG1100003166) ("Allterco"), a provider of IoT and smart home products based in Sofia, Bulgaria herewith and within the legally established term informs that the following notifications under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council were received at the office of Allterco JSCo:

Notification by IMPETUS CAPITAL OOD, in its capacity as a person closely associated with a person discharging managerial responsibilities and namely - Nikolay Angelov Martinov - member of the Board of Directors of Allterco JSCo, of transactions conducted by IMPETUS CAPITAL OOD and on the own account of this entity as follows:

Repurchase agreement (repo) (an opening transaction) for 135 000 shares of Allterco JSCo, (ISIN BG1100003166) at price of BGN 1.90 per share, on 13.12.2021 outside the regulated market through the investment intermediary Elana Trading AD.
Repurchase agreement (repo) (a closing transaction) for 135 000 shares of Allterco JSCo, (ISIN BG1100003166) at price of BGN 1.971 per share, on 13.12.2021 outside the regulated market through the investment intermediary Elana Trading AD.

For further information, please visit allterco.com.

Investor Relations Contact
CROSS ALLIANCE communication GmbH
Sven Pauly
Tel: +49 89 125 09 0331
E-Mail: sp@crossalliance.de
www.crossalliance.de

Sofia / Munich, 7 December 2021 - Allterco JSCo (ticker A4L / ISIN: BG1100003166) ("Allterco"), a provider of IoT and smart home products based in Sofia, Bulgaria, herewith and within the legally established term informs that the following notifications under Art. 19, para. 1 of Regulation (EU) № 596/2014 of the European Parliament and of the Council were received at the office of Allterco JSCo:

Notification by Allterco Robotics EOOD of а transaction performed by the company on 02.12.2021 outside the regulated market - through the Managing Company Expat Asset Management and namely - disposal of 9,117 shares (ISIN BG1100003166) of Allterco JSCo - additional remuneration of employees of Allterco Robotics EOOD, at average price of BGN 24.40 per share. The notification was submitted by Allterco Robotics EOOD as a person closely associated with a person discharging managerial responsibilities and namely - Mr. Svetozar Iliev, who is a manager of Allterco Robotics EOOD and CFO of Allterco JSCo.
Notification by Mr. Svetozar Iliev, as a person discharging managerial responsibilities, of а transaction performed by him on 02.12.2021 outside the regulated market - through the Managing Company Expat Asset Management and namely - acquisition of 1,750 shares (ISIN BG1100003166) of Allterco JSCo - additional remuneration in his capacity as an employee - general manager of Allterco Robotics EOOD, at price of BGN 24.40 per share.

For further information, please visit allterco.com.

Investor Relations contact
CROSS ALLIANCE Kommunikation GmbH
Sven Pauly
Telefon: +49 (0) 89-1250903-31
E-Mail: sp@crossalliance.de
www.crossalliance.de

Directors' Dealings

Shelly Group SE: Wolfgang Kirsch, Acceptance of options for 474,800 shares

Shelly Group SE: Salisto Holdings LLC, Acquisition – via in-kind contribution of 1,184,995 shares

Shelly Group SE: Svetlin Todorov, Disposal – in-kind contribution of 1,184,995 shares

Shelly Group SE: Unikom Consult Ltd., sell

Shelly Group SE: Svetozar Gospodinov Iliev, sell

Shelly Group SE: Svetozar Gospodinov Iliev, sell

Shelly Group SE: Svetozar Gospodinov Iliev, sell

Shelly Group SE: Svetozar Gospodinov Iliev, sell

Shelly Group SE: Svetozar Gospodinov Iliev, sell

Shelly Group SE: Svetozar Gospodinov Iliev, sell

Shelly Group SE: Dimitar Dimitrov, sell

Shelly Group SE: Svetlin Todorov, sell

Shelly Group SE: Svetlin Todorov, sell

Shelly Group SE: Dimitar Dimitrov, sell

Shelly Group SE: Christoph Vilanek, sell

Shelly Group SE: Svetozar Iliev, Subscription of shares in public offering procedure for employees of Shelly Group SE and its subsidiaries.

Shelly Group SE: Unikom Consult Ltd., sell

Shelly Group SE: Unikom Consult Ltd., sell

Shelly Group SE: Dimitar Dimitrov, buy

Shelly Group AD: Impetus Capital Ltd., Pledge of 162,000 shares.

Shelly Group AD: Svetozar Iliev, Subscription of shares in public offering procedure for employees of Shelly Group AD and its subsidiaries.

Shelly Group AD: Dimitar Dimitrov, sell

Shelly Group AD: Svetlin Todorov, sell

Shelly Group AD: Dimitar Dimitrov, sell

Shelly Group AD: Wolfgang Kirsch, buy

Shelly Group AD: Dimitar Dimitrov, sell

Shelly Group AD: Svetlin Todorov, sell

Shelly Group PLC: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Shelly Group PLC: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Allterco JSCo: Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

DGAP-DD: Allterco JSCo english

DGAP-DD: Allterco JSCo english

DGAP-DD: Allterco JSCo english

DGAP-DD: Allterco JSCo english

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