Innovation leaders

Trendsetters

Always expanding

Our history

How did it all begin?

Beginning as a company focused on telecommunications and mobile innovations, Teracomm Ltd was founded in 2003 and covered the supply of value-added mobile services (MVAS) in the areas of mobile payments, portals, and solutions for large corporate customers, as well as mobile marketing and notifications for the business.

Restructure and new focus

The IoT unit of the company was established 10 years later with the development of the first home automation system “She”, which laid the foundation of the now well-known brand Shelly. In 2015 the corporation was completely restructured with the affiliate IoT-focused company Allterco Robotics being established. Following the launch of the first GPS/GSM smartwatch for kids MyKi, the first devices for home and office automation under the Shelly line were introduced.

International success

The successful development and realization of IoT products not only in Bulgaria but also in the international markets led to the strategic decision to sell the European telecommunications business and put a focus entirely on the areas of IoT and Wearables.

Allterco carried out its initial public offering and started trading on the Bulgarian Stock Exchange (A4L) in 2016.

Executive Team

Board of Directors

Extended Operational Board

Offices

German office
Allterco’s German team is focused on the new markets development, supervision of the DACH region, and the implementation of the company’s marketing activities.Bulgarian office

The main headquarters of the company is located in Bulgaria’s capital Sofia. Тhe main office harbors the Sales and Marketing teams, as well as the Research & Development division and the Shelly Support services.United States office

Allterco Robotics US was established in 2019, based in Las Vegas, Nevada. Responsible for developing the IoT business in North America through direct online sales, as well as through distribution and installation partners in the region.

Additionally, the company has offices in Singapore, Malaysia, Thailand, and China. Asian office

Established 2021, online sales in Asia, supervise production process and sourcing high quality components.

International recognitions

Allterco and the affiliated company Allterco Robotics has become one of the fastest-growing IoT companies, and over the years, has also won several major awards for their innovations.

Forbes Business Awards 2022

Allterco won the award for “Deal of the Year” at Forbes Business Awards 2022

2021 Residential Tech Innovation Awards

Shelly Motion is Control Accessory Winner

Best of IFA award

Largest technology exhibition – IFA in Berlin, 2019

EC&M Product of the Year Award 2021

Shelly 3EM in Monitoring & Control Category

Best “Mobile Solutions”

Bulgarian Association of Information Technologies (BAIT), 2017

Amazon’s Choice

Official badge for Shelly 1

Allterco JSCo participates in the Analysis Coverage Program of the European Bank for Reconstruction and Development (EBRD).
The independent analysis company of the Program – Wood & Company – is periodically publishing reports with analysis about the participating companies in English, which are publicly available free of charge on the specially dedicated for the Program analytic hub.
The reports about Allterco JSCo are available in company’s section in the analytic hub. See here.